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Faculty & Research


Henri-Claude de Bettignies

Emeritus Professor of Asian Business

The Aviva Chair in Leadership and Responsibility, Emeritus


Additional Information
Research Areas
  • Business Leaders' Vision and Corporate Transformation
  • Corruption and Managerial Behaviour across Cultures
  • Social Change and Management Practices in Asia
Teaching Areas
  • Managing Change & Change of Management in Asia
  • Strategies for Asia-Pacific
  • The Transformation of Japan: Implications for the World
  • AVIRA: Changing CEOs' Mindset
  • Culture and Management in Asia
  • Joint-Venture Management in Asia
  • Individual, Business and Society: The Ethical Dilemma


Henri-Claude de Bettignies, the Aviva Chair Emeritus Professor of Leadership and Responsibility and Emeritus Professor of Asian Business and Comparative Management at INSEAD is also the Distinguished Emeritus Professor of Globally Responsible Leadership at the China Europe International Business School (CEIBS) and former Director of the Euro-China Centre for Leadership and Responsibility (ECCLAR) that he created in Shanghai, at CEIBS, in 2006. Between 1988 and 2020, with a joint appointment at Stanford University (Graduate School of Business), he shared his time about equally between Europe, California and the Asia Pacific region (particularly with the INSEAD campus in Asia). He was educated at the Sorbonne (Licence ès Lettres), at the Catholic University of Paris (EPP), then at the Harvard Business School (ITP). He worked in Africa (MIFERMA, Mauritania), at the University of California (IIR, Berkeley), in New York (for IBM), and then in Tokyo for 5 years.

Professor de Bettignies joined INSEAD in 1967 as Assistant Professor and initiated the development of the Organisational Behaviour department. Professor since 1975, he started and developed INSEAD’s activities in Japan and the Asia Pacific region which led, in 1980, to the creation of the Euro-Asia Centre, of which he was Director General until 1988. Professor de Bettignies started the development of the Ethics initiative at INSEAD and pioneered a new approach (AVIRA) to try to enlighten business leaders. Over a 16 years period the AVIRA programme brought together - in Fontainebleau, California and Singapore – 900 Chairmen and CEOs from 60 countries, keen to enrich their vision and enhance their personal and corporate responsibility in their leadership function.

Henri-Claude taught MBAs, E-MBAs at INSEAD, CEIBS and Stanford university (MBA and Sloan Pogramme) in the areas of ethics, CSR, ESG, HR management, corporate transformation, culture and management. He directed a large number of executive programmes in Europe and in Asia. He has been invited to teach or to give talks in over thirty countries in Europe, Asia and North America. He is the Founder and Director of CEDRE (Centre for the Study of Development and Responsibility).

Among the books published under his name are: The Management of Change (Editions d’Organisation, 1975), Business Transformation in China (Thompson Business Press, 1996, Routledge, 2019), The Changing Business Environment in the Asia Pacific Region (Thompson Business Press, 1997), Trade & Investment in the Asia Pacific Region (TPB, 1997), “Puissance et Responsabilité: où en est la Chine? (Edition Gulbenkian 2014). He has co-authored with P. Brunon, Le Japon (Flammarion, 1998); with K. Goodpaster & L. Nash) Business Ethics: Policies and Persons (McGraw Hill, 2006), and (with F Lepineux): Business, Globalization and the Common Good (Peter Lang, Oxford, 2009) and Finance for a Better Word: The Shift toward Sustainability (Palgrave, 2009). He co-edits (with M. Thompson) Leadership, Spirituality and the Common Good (Garant, 2010) and was the lead editor of Practical Wisdom for Management from the Chinese classical Tradition (JMD, Vol. 30, N° 7/8, 2011).

Many of his contributions have appeared as chapters (23) in books and in more than sixty articles in business and professional journals. He was or is on the Editorial Board of The Journal of Asian Business, Chinese Management Studies, International Studies of Management & Organization, The Asian Academy of Management Journal, Corporate Governance: the International Journal of Business and Society, Finance & Common Good. He was or is on the International Advisory Board of The International Association for China Management Research (IACMR), Asian Business and Management (Kuala Lumpur), The University of the Common Good (Brussels), the International Centre for Corporate Accountability (New York), SPES (Leuven), GRLI (Brussels), Shiyao Investment (Shanghai), InnoCSR (Shanghai), Zermatt Forum (Geneva), etc. He was on the Board of Jones Lang LaSalle (1999-2009).

Case Studies