Erdem Dogukan Yilmaz is an Assistant Professor at INSEAD's Europe campus. He teaches the MBA elective NBV (New Business Ventures). His research explores innovation in digital markets, platform strategy, user innovation, and the development of artificial intelligence. His work has been published in top-tier academic journals, such as the Strategic Management Journal. Dogukan has received multiple awards for his research and has been a finalist for several awards, such as the Strategic Management Society Best Conference Paper, Best Conference Paper Award Winner, FMA Applied Finance Conference, and the Kaja Rangus Emerging Scholar Paper Award. He holds a Ph.D. in Management (cum laude) from Bocconi University and has a background in materials engineering.