Integrate Sustainability and Innovation to Find New Opportunities. Five Common Innovation Practices Can Help Leaders Pursue Sustainability as a Growth Strategy

Companies that think about sustainability as an opportunity for innovation and growth instead of a compliance problem find ways to overcome challenges in balancing performance metrics with environmental objectives. Five innovation practices can help: reframing sustainability as a growth opportunity, partnering with mission-aligned users, seeking new collaborators, thinking long term about future needs, and creating stakeholder coalitions.