Emeritus Professor of Strategy and Asian Business
Emeritus Professor of International Management
One of the new INSEAD Global Management Series, this book is designed to provide students with concrete examples of strategic and managerial issues in doing business in the Asia Pacific region. There are eight chapters with a total of 28 cases studies. Two or three articles discussing the themes illustrated in the cases introduce each chapter. The text provides a complete set of material needed for any course or series of classes on Business in Asia. Short bibliographies are given at the end of each chapter to aid further study, and include advice on how to find country-specific information.