Emeritus Professor of Strategy and Asian Business
Emeritus Professor of International Management
This book is a revised and up-dated version of the very well received book Strategy for Asia Pacific which appeared in 1995 and was consequently translated into German, French and Japanese. It was recommended by the Economist as one of the five books on Asia that should be read. The new version takes into account the crisis in Asia and the impact of the crisis on the strategies of multinational and Asian firms.