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Class picture of COL 2025 cohort
Class picture of COL 2025 cohort
The Challenge of Leadership

Michelle Tan Win Cu, Managing Director and Lead Advisory, Iconoclast Advisory Pte. Ltd.

The Challenge of Leadership programme (COL) helped me become a more reflective & courageous leader in deeply human way. 

My transformation journey began right after completion of Module 4 of COL 25, transitioned from my corporate world role of 18 years, as Senior Vice President in Sri Trang Gloves Thailand to have my very own boutique advisory firm as Managing Director & Lead Advisory. My company was named after the theme gave to me by Professor Graham in module 3 of COL 2025 - Iconoclast = Iconoclast Advisory Pte. Ltd. 

I would recommend the Challenge of Leadership programme to senior leaders who are typically in end stage of exhaustion in steering the ship of the corporate world, and all you need is some "magical experience" to find the next best steps for yourself and your organisation - Challenge of Leadership (COL) in Fontainebleau, INSEAD is the "magical castle" that you need. 

Just spare your 1-week time for 4 modules gathering session with Professor Graham + the 25 great leaders in your COL community in Fontainebleau, and you will experience your very own magical journey, within the SAFE COL community - whatever happen in COL, remained in COL. 

With sincere gratitude to Professor Graham Ward and Dr. Ana Lueneburger for creating such a meaningful, reflective, and impactful learning experience for me and COL 25 colleagues. Your guidance made the COL journey deeply impactful and personally valuable to me. Thank you very much & Danke schön. :)

Michelle Tan Win Cu 
Iconoclast Advisory Pte. Ltd.
Managing Director and Lead Advisory