Where Do Breakthrough Innovation Ideas Come From?

What if breakthrough innovation isn't about having better ideas than everyone else?

We often celebrate innovation as the work of rare individuals who see what others miss. Yet breakthrough ideas frequently emerge simultaneously, in waves.

Why?

Because changing conditions make some problems newly urgent, some solutions newly possible, and some ideas suddenly valuable.

In this webinar, Professor Michaël Bikard will offer a fresh perspective on where innovation really comes from, and explain why the search for the next breakthrough should begin with a different question: What has changed?