Data Quality: Where to Start & What to Do

Data quality is often framed as an IT issue. In practice, it is a business problem that affects cost, decision-making, performance and, in some settings, even safety. The challenge for many organisations is not recognising the issue, but knowing how to get started in a way that leads to real change.
In this INSEAD webinar, Ville Satopää, Associate Professor of Technology and Operations Management (INSEAD), will lead a discussion with Tom Redman, President (Data Quality Solutions), Tom Kunz, Former Data Manager (Shell) and Kinda El Maarry, Head of Data (GotPhoto.com). on what it takes to improve data quality in practice. Drawing on examples from Shell, HelloFresh, GotPhoto and Chevron, they will explore how organisations can start with a concrete business problem, build buy-in between data producers and data users and take practical steps to improve data quality over time.

Why join?

• Learn where to start on data quality without turning it into a large transformation programme
• Understand why data quality is a management issue, not just a technical one
• Hear concrete examples of how organisations have made progress in practice

• Audience is muted, with video off, the chat is closed
• Please use the Q&A tab to suggest questions for the speakers
• You can vote the questions up, so you help us find the most relevant questions for you
• The webinar will be recorded
• For technical issues, e-mail [email protected]