Founder and CEO, Sirāt
Sirāt is dedicated to empower organizations, exhibition organizers, and digital, event, and brand agencies adopt sustainable practices while driving and supporting their various marketing activities.
Sirāt promotes a DIY approach. Mohammed Shafeeq, believes the importance of organizations taking full ownership of their sustainability journey. This includes identifying, measuring and reducing the carbon footprint generated by their operations, rather than simply sharing data and relying on third-party consultants. He also advocates for moving beyond traditional spreadsheets.
With this vision, he developed a SaaS-based, GenAI-enabled NetZero Carbon Footprint Accounting platform, perfectly aligned with his mission to empower organizations to independently achieve their sustainability goals.
