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Subscription Economy Business Strategist

Michael Mansard

Principal Director of Subscription Strategy | EMEA Chair of the Subscribed Institute, Zuora


Additional Information


Michael is a seasoned subscription economy business strategist. Since he joined Zuora in 2015, he has been accompanying more than 300 companies globally and across industries in their business model transformation. Those companies range from fast-growing start-ups to large enterprises.

Leveraging his 14-year experience at Deloitte Consulting, SAP and as a start-up mentor, he has developed an original multidisciplinary profile in sales and marketing, finance and IT. He currently serves as Principal Director, Business Transformation & Subscription Strategy within Zuora's Chief Revenue Officer’s group.

Michael is also the Subscribed Institute’s EMEA Chair. As such, he recently authored several thought leadership pieces, including "Industry 4.0: an executive playbook for business model transformation", "Subscription Economy Maturity Model" and "A new formula for growth: The Financial Services Industry and the Subscription Economy". He is also the co-creator with Professor Wolfgang Ulaga of INSEAD’s Subscription Business Bootcamp, an elective for Global Executive MBAs as well as an Executive Education programme.

As an investor and advisor, Michael is working very closely with 11 hyper-growth start-ups in the fields of FinTech, FoodTech, MarTech, MedTech and PropTech, all of which are subscription-based businesses. Learn more.