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Lutz Finger

Lutz Finger

CEO at R2Decide and Faculty at Cornell

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Biography

Lutz Finger is the founder of R2Decide, a company that is redefining eCommerce user experiences through generative AI. He is a Data Scientist in Residence at Cornell's Johnson Graduate School of Management and has extensive experience as a technologist and product manager, having built innovative technology platforms for companies like Google, LinkedIn, and Snap Inc.

Lutz's eCornell certificate, "Designing and Building AI Solutions," has become an essential online course for enterprise leaders and CXOs seeking to understand how to leverage AI and generative AI in products and businesses. In the course, Lutz replaces himself with a virtual AI agent to teach how to effectively use AI agents in real-world applications. His book, Ask, Measure, Learn, published by O'Reilly Media, offers a guide on extracting business value from AI and big data.

Lutz also advises, invests, and partners with data-driven companies in both Europe and the U.S. He regularly publishes on Forbes, X, LinkedIn, and YouTube—follow him for updates. Lutz holds an MBA from INSEAD and an M.S. in Quantum Physics from TU Berlin.