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Helena Ferreira

Negotiation Expert

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Helena Ferreira is a negotiation expert based in Amsterdam, The Netherlands. Drawing on extensive global corporate experience, she leads high-stakes business negotiations and equips others to do the same through tailored coaching, training, and consulting.

Blending deep knowledge of bilateral and game theory–based negotiations with a people-first mindset, Helena translates complex concepts into clear, practical strategies that deliver real impact across organizations. She contributes to INSEAD Negotiator Award and partners with teams and leaders who want to sharpen their negotiation edge.