Board Director, Technogym
Erica Alessandri was appointed a Member of the Board at Technogym, world leader in the manufacture of gym equipment and digital wellness solutions, in May 2016 and she is currently working as Product Manager for the development of digital products aimed at the B2C market.
Prior to her MBA, she co-developed the retail business of the company, overseeing the launch of experiential stores linking design, technology and educational content to engage customers with a personalized approach. More recently, she also directed the development of Technogym’s brand extension strategy, focusing specifically on launching a technical sportswear line.
Erica also serves as Member of the Wellness Foundation’s Advisory Board, the family’s non-profit body, which is dedicated to the promotion of wellness as a social opportunity for governments, businesses and citizens.
She began her career with several experiences in financial institutions around the world. She then developed a deep interest in marketing and product development and joined Luxottica, the world’s largest eyewear producer and distributor, where she managed the product development for the Tiffany&Co. account.
Driven by her passion for sustainability and economic development, Erica also spent several months in El Salvador volunteering at the UN’s World Food Programme.
She holds a BSc in Business Management from Queen Mary, University of London (2012) and an MBA from INSEAD (‘18D).
