Skip to main content


Barbara Martin-Coppola

Barbara Martin-Coppola MBA'05J

CEO, Decathlon

Additional Information


Barbara Martin Coppola is Chief Executive Officer at Decathlon, a leading global sports brand (#3 in the world), with a presence in more than 70 countries.

Decathlon employs 105,000 teammates sharing the same passion for sport and dedicated to moving people through the wonders of sport. Barbara joined Decathlon in March 2022.

Barbara is a global citizen with more than 20 years of experience spanning more than nine countries. She has worked in four different industries from semiconductors to consumer electronics, retail and pure digital players. Prior to Decathlon, she worked at IKEA as Chief Digital Officer, and had the overall responsibility for the Digital transformation of IKEA. She held leading positions in several global businesses such as Google, Youtube, Samsung and Texas Instruments.

She brings a strong customer focus in combination with marketing, digital & tech experience. Barbara has a successful track-record in growing and transforming businesses.

Barbara has a Master of Science in Telecommunications Engineering from Universidad Politecnica de Madrid, a Master of Science in Mobile Communications from E.N.S.T (Telecom Paris), and an MBA in Business Administration and Management from INSEAD. She is also a graduate of the Advanced Management Program at Harvard Business School.