From Click to Credential: Flexible Executive Education at Scale

INSEAD partnered with Intrepid to launch a fully automated, on-demand Microcredential offering that delivers high-impact executive education at scale. The solution enables rapid enrolment, personalised learner journeys, and digital credentialing—meeting the needs of busy professionals without compromising academic rigour or operational efficiency.

INSEAD identified a growing demand for flexible, self-paced learning that fits the schedules of time-constrained professionals. The challenge was to launch a scalable, on-demand Microcredential offering that:

• Preserved INSEAD’s hallmark academic standards
• Supported continuous enrolment and rapid learner onboarding
• Integrated seamlessly with both legacy and modern platforms.

The goal was to create an intuitive, fully automated learning journey—from programme discovery to credentialing—without adding operational overhead

IINSEAD and Intrepid engineered an end-to-end digital ecosystem integrating Salesforce, MuleSoft, PeopleSoft, Intrepid, and Accredible. This unified infrastructure enables learners to discover a course, register, and begin learning within minutes.

Key features:

• Automation at Scale: Once payment is completed, enrolment is activated in PeopleSoft, access is provisioned in Intrepid, and a personalised welcome email is sent—without manual intervention
• Engagement Tools: Intrepid’s platform drives the experience forward with behavior-triggered reminders, nudges, and branded INSEAD communications to keep learners on track
• Academic Rigour: Courses include simulations, role-plays, reflections, and assessments that go beyond passive video learning
• Digital Credentials: Accredible issues shareable badges, allowing learners to showcase professional achievements instantly on LinkedIn.

Designed for both individuals and organisations, the platform supports open enrolment and custom deployments. Intrepid’s platform flexibility and integration capabilities were key enablers, delivering a seamless learner experience and a future-ready operational model. The result is a scalable, flexible solution that combines INSEAD’s academic excellence with the speed and simplicity today’s learners expect.