Design Thinking and Creativity for Business

Programme Director

Manuel Sosa

Professor of Technology and Operations Management

Chair, Technology and Operations Management
Director of the Heinrich and Esther Baumann – Steiner Fund for Creativity and Business

Manuel E. Sosa is a Professor of Technology and Operations Management and the Director of the Heinrich and Esther Baumann–Steiner Fund for Creativity and Business at INSEAD. He received a BS degree in Mechanical Engineering from Universidad Simón Bolívar (Caracas, Venezuela) and an SM and a PhD degrees in Mechanical Engineering from the Massachusetts Institute of Technology (MIT).

Professor Sosa's research efforts are applied to improving product development systems. He is particularly interested in studying coordination and innovation networks in complex product and software development organisations. Professor Sosa teaches in the MBA, PhD and Executive Education programmes covering topics related to innovation and operations management. His teaching achievements include the development of a programme with the Art Center College of Design (Pasadena, California) to integrate business and design disciplines for successful product development.

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Design Coach

Design coaches are practitioners with ample training and experience in innovating using a design-driven approach.

They have experienced integrating design and business thinking in order to successfully innovate. They will give you feedback through all phases of your ALP using a design-based approach to ensure you apply creative thinking into your own innovation challenge.