Upcoming Sessions
Content overview
Progressing through each module of Mastering Creative Thinking, you will systematically build the creative thinking mindset, the frameworks and the capabilities to look at problems through a new, user-centric lens; to devise solutions that work; and to drive innovation, whatever the challenge or organisational context.
Dynamic and flexible in structure and pace, this microcredential involves highly practical exercises on user-centred insighting, creative ideating and agile iterating, which will help you put your learning into immediate action and uncover innovation opportunities and creative outcomes.
Module 1
User-centred insighting
- Understand the importance of developing empathy for the end user to uncover user-centred insights that lead to meaningful innovation opportunities
- Learn how to build and use journey maps to fast-track the development of empathy and insight discovery
- Develop an “inquiring” mindset to formulate insightful innovation challenges that truly matter to the end user.
Module 2
Creative ideating
- Understand the key factors that drive and hinder creativity
- Learn three effective strategies to overcome creativity blockers that prevent us from ideating innovative solutions
- Develop the mindset to search for potentially creative solutions to any challenge or in any context.
Module 3
Agile iterating
- Discover the key elements that comprise a design iteration and how to bring agility to it
- Appreciate the value of rapid and cheap prototyping to leverage feedback on early-stage creative ideas
- Develop a mindset that encourages agile experimentation and celebrates learning from failure.
Content flow
INSEAD Microcredentials are specifically designed to bring a balance of learning, practice and reflections, ensuring optimal learning outcomes. Participants can set a flexible learning pace that best suits them and take the programme from anywhere.
Participants have access to the content for 3 months.
