Participants on Transition to General Management take a holistic view of their own skills and experience whilst exploring current management thinking and gaining new perspectives on the ultimate business objective of managing for value.
During group work, case studies and coaching, the programme equips senior managers to make the move to general management and covers:
Learn rigorous concepts and systematic tools to understand and know your customers anywhere in the world. We cover market orientation, market creation, targeting, building customer value, competitive advantage, customer relationship management and much more. Topics include:
- Organisational behaviour and leadership
- Finance and management accounting
- Operations management
- The global economy.
A specific Leadership Development Process runs throughout the programme, helping you to better understand yourself and develop a personalised plan of action. It involves:
- Personal development plans
- 360º survey and feedback
- Outdoor teamwork
- Coaching: the Global Executive Leadership Inventory
- Fair Process
- Cross-cultural leadership
- Negotiation and decision-making
- Managing re-entry.
Managing for value
At its core, general management is about creating value. With value creation and management in mind, new general managers need to focus on the long-term, organisation-wide impact of any act or decision – as opposed to measuring success with narrowly defined, short-term performance indicators. It is this value creation and management that the Transition to General Management programme is centred on. This involves:
- Value proposition
- Value delivery
- Value capture