11 INSEAD cases emerged as The Case Centre best-sellers in 2017

Middle East, Asia, Europe
08 February 2018

INSEAD, the business school for the world, today announced that 11 INSEAD cases have been listed among The Case Centre’s most popular cases of 2017. The Case Centre is a global organisation dedicated to promoting the case method in management education.  

The best-selling cases in each subject category are listed based on their popularity and the number of copies sold. These top quality cases are used for global business education and taught in leading business schools around the world.

INSEAD cases are consistently commended for providing robust insights combining theory and practice across different countries and cultures and are recognised for their relevance and rigour to contemporary business practices.

INSEAD all-time best-selling cases in 2017 include: 

INSEAD Cases

INSEAD Faculty

Awards and Recognition

Subject Category: Human Resource Management / Organisational Behaviour

Leading Across Cultures at Michelin (A)

Erin Meyer

  • 2013 to 2017 – The Case Centre best-selling case
  • 2011 to 2012 – ecch best-selling case
  • 2010 – ecch European Case Awards - category winner

Ricardo Semler: A Revolutionary Model of Leadership

Roderick Swaab

William Maddux

  • 2017 – The Case Centre best-selling case 
  • 2016 – The Case Centre Awards - Category winner 

Shield: Product Development in a Distributed Team

NA 

  • 2017 - The Case Centre best-selling case
  • 2007 - ecch best-selling case
  • 2008 - ecch European Case Awards - category winner
  • Classic case collection - Human Resource Management / Organisational Behaviour

Tony Hsieh at Zappos: Structure, Culture and Radical Change

Gianpiero Petriglieri

Noah Askin

  • 2017 - The Case Centre best-selling case

Subject Category: Marketing

AccorHotels and the Digital Transformation

David Dubois

Joerg Niessing

Jean Wee, INSEAD Research Associate

  • 2017 - The Case Centre best-selling case

Ombre, Tie-Dye, Splat Hair: Trends or Fads?

David Dubois 

  • 2017 - The Case Centre Awards - Category winner
  • 2017 - The Case Centre best-selling case
  • 2016 - The Case Centre best-selling case
  • 2015 - The Case Centre best-selling case

Unilever in Brazil 1997-2007

Pierre Chandon 

  • 2013 to 2017 - The Case Centre best-selling case 
  • 2005 to 2012 - ecch best-selling case 
  • 2007 to 2008 - ecch European Case Awards - category winner
  • 2004 - EFMD Case Writing Competition - category winner
  • Classic case collection - Production and Operations Management

Subject Category: Production and Operations Management

IDEO: Service Design (A)

Manuel Sosa

  • 2013 to 2015 and 2017 - The Case Centre best-selling case 
  • 2007 to 2012 - ecch best-selling case 
  • 2008 - ecch European Case Awards - category winner
  • Classic case collection - Production and Operations Management

Marks & Spencer and Zara

Ludo Van der Heyden

Michael Pich (1957-2016)

 

  • 2013 to 2017 - The Case Centre best-selling case 
  • 2002 to 2012 - ecch best-selling case 
  • 2003 - ecch European Case Awards - category winner
  • 2005 - ecch European Case Awards - overall winner
  • Classic case collection - Production and Operations Management

Subject Category: Strategy & General Management

The Evolution of the Circus Industry (A)

W Chan Kim

Renée Mauborgne

Ben M. Bensaou

  • 2013 to 2017 - The Case Centre best-selling case
  • 2005 to 2012 - ecch best-selling case 
  • 2006 - ecch European Case Awards - category winner
  • 2009 - ecch European Case Awards - overall winner
  • Classic case collection - Strategy and General Management

Subject Category: Finance, Accounting and Control

Balance Sheet Detective

NA

  • 2015 to 2017 - The Case Centre best-selling case   

 

These awards and recognition achieved highlights the high calibre of the school’s research output, the thought-leadership of its faculty, and reaffirms the school’s commitment to research excellence and in promoting the case method.

To find out more, visit INSEAD Case Publishing or view the school’s cases with dedicated websites

About INSEAD, The Business School for the World

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching.

With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. The school’s 145 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA Executive MBAExecutive Master in FinanceExecutive Master in Consulting and Coaching for Change and PhD programmes. In addition, more than 11,000 executives participate in INSEAD's executive education programmes each year.

In addition to INSEAD's programmes on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become truly “The Business School for the World”.

INSEAD’s MBA programme is ranked #1 by the Financial Times in 2016 and 2017. 

 

Contacts for press

Europe

Sophie Badré
Tel: +33 1 60 72 45 26
Email: sophie.badre@insead.edu   

Julia Irrgang
Tel +33 1 60 72 93 34
Email: julia.irrgang@insead.edu

 

Asia

Sophie Badré
Tel: +33 1 60 72 45 26
Email: sophie.badre@insead.edu  

Aileen Huang
Tel: +65 6799 5552
Email: aileen.huang@insead.edu 

Cheryl Ng
Tel: +65 6407 7234
Email: cheryl.ng@insead.edu  

Middle East

Zeina Sleiman
Tel + 971 50 640 31 91
Email: zeina.sleiman@insead.edu

Linda Furtado
Tel +971 2 6515309
Email: linda.furtado@insead.edu

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