11 INSEAD cases emerged as The Case Centre best-sellers in 2017
Middle East, Asia, Europe
08 February 2018
INSEAD, the business school for the world, today announced that 11 INSEAD cases have been listed among The Case Centre’s most popular cases of 2017. The Case Centre is a global organisation dedicated to promoting the case method in management education.
The best-selling cases in each subject category are listed based on their popularity and the number of copies sold. These top quality cases are used for global business education and taught in leading business schools around the world.
INSEAD cases are consistently commended for providing robust insights combining theory and practice across different countries and cultures and are recognised for their relevance and rigour to contemporary business practices.
INSEAD all-time best-selling cases in 2017 include:
Awards and Recognition
Subject Category: Human Resource Management / Organisational Behaviour
Subject Category: Marketing
Subject Category: Production and Operations Management
Michael Pich (1957-2016)
Subject Category: Strategy & General Management
Subject Category: Finance, Accounting and Control
These awards and recognition achieved highlights the high calibre of the school’s research output, the thought-leadership of its faculty, and reaffirms the school’s commitment to research excellence and in promoting the case method.
About INSEAD, The Business School for the World
As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching.
With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. The school’s 145 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA, Executive MBA, Executive Master in Finance, Executive Master in Consulting and Coaching for Change and PhD programmes. In addition, more than 11,000 executives participate in INSEAD's executive education programmes each year.
In addition to INSEAD's programmes on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.
INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.
Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become truly “The Business School for the World”.
INSEAD’s MBA programme is ranked #1 by the Financial Times in 2016 and 2017.