Managing Partnerships and Strategic Alliances

Testimonials

Here is a sample of what participants have to say about the value of the Managing Partnerships and Strategic Alliances programme.

The programme gave me a good basis for the selection of future partners in the biochemicals area. It helped me understand that strategic alliances with uncommon partners lead to remarkable innovations when one finds the right fit in terms of strategy, resources, organisation and culture.

Anita Neau Nordstrand, Director of Strategic Marketing, Innovation & New Business, Stora Enso

I am convinced that the traditional supplier–customer relationship in industrial marketing and sales will change over the coming years. Companies need to develop partnerships to share costs and knowledge, and speed up the pace of innovation. This course will gain increasing relevance for people in a managerial role in B2B markets.

Hendrik de Zeeuw, Business Manager - Cables & Composites, Teijin Aramid B.V.

This programme really helped me to see the big picture of how to leverage our partnership and build on its strength by looking at the positives and value addition for both sides – a view that might not have been possible if we were involved in the details of managing the relationship.

General Manager, Al-Muhaidib Technical Supplies, Saudi Arabia

Outstanding program to learn about best practices and new trends on Alliances! The balance between cases, theory, group work, and testimonies makes it a very rich experience. I came back with valuable insights to improve the management of our existing Alliances and build disruptive new Alliances.

Michaël Petiot, Head of Alliances and PartnershipsWorldline Global, Barcelona Spain

One of the single most valuable concepts discussed in Managing Partnerships and Strategic Alliances is the model for alliance value creation logic. It has been very well supported and simplified initial discussions and decisions about if and why to proceed.

Strategic Partner Manager, Ericsson Radio System, Malaysia