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Programme Director

Chengyi Lin
Affiliate Professor of Strategy
Chengyi Lin is Affiliate Professor of Strategy and a leading expert on digital transformation. Professor Lin’s research primarily focuses on the topics of digital transformation and innovation for global and multi-national organisations. His research and teaching explore the strategic impacts of digital technologies (e.g. AI) and drivers of successful execution of companies’ digital strategies. He has worked with many top executive teams on their digital strategy and organisational transformation.