Here is a sample of what participants have to say about the value of the Competitive Strategy Programme.

I wanted to be surrounded by highly qualified and competitive people with valuable insights on the subject matter. Did I get that? Yes. Many of our classmates were business owners, C-level executives, or people with the ability to make a difference within their company. The atmosphere was definitely right.

Waki Kawamoto, Senior Client Executive, Verizon, Singapore

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Very interactive and inspiring programme. Quick and effective way to get up to date with the latest competitive strategy thinking.

Fenny Leautier, Philips, The Netherlands

You realise it's not rocket science but now know what you must, need and can do. Simple tools that can make a real difference. Raises huge level of awareness. Great practical case studies and enjoyable team work.

Michael Ruggier, Shell, The Netherlands

Perfect to refresh basics and open your mind to coming changes. Brilliant training.

Marketing Manager, Coca-Cola, France

I wanted to come to a renowned institute that offered a programme with the right balance between theory and (best) practice in a relatively short and condensed time frame. The expectations were indeed met. Not only did the content offer exactly what I was looking for – a practical and workable framework as guidance for our strategy project; furthermore, I found Professor Cool very competent, inspiring and pragmatic.

Danielle Bazuin, Legamaster International BV, The Netherlands

The Competitive Strategy Programme is world-class in terms of its content, relevance and presentation methodology. It provides a very workable framework for applying complex management concepts to everyday managerial challenges.

CEO and Senior Management Consultant, ICP Consulting, Ireland


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