INSEAD Blue Ocean Strategy

Content Overview

INSEAD Blue Ocean Strategy enables you to create ‘blue oceans’ of uncontested market space and to discover how strategic moves – termed ‘Value Innovation’ – can create powerful leaps in value for both the firm and its customers, rendering rivals obsolete and unleashing new demand. It is an intensive four-day programme featuring a mix of lectures, discussions, case analysis and workshops where you will analyse your own business. Hence, you are encouraged to come with a specific challenge that you would like to work on during the programme.

Assessment: How blue is your ocean?

Analyse the current ‘As-Is’ situation facing your business
Draw the ‘As-Is’ strategic canvas of your business
Evaluate the range of industry assumptions and the cost implications
Contrast the outcome of a ‘blue ocean’ analysis with the outcome of a ‘red ocean’ perspective

Foundations of blue ocean strategy

Identify ‘red’ and ‘blue oceans’
Learn how to achieve ‘Value Innovation'
Reconstruct market boundaries to break away from the competition
Adapt analytical tools such as the 'Strategy Canvas' and 'Eliminate-Reduce-Raise-Create'

Review and critique
of competitive strategy

Evaluate tools and concepts of traditional competitive strategy

Implementing blue ocean strategy

Explore the two key approaches central to implementing Blue Ocean Strategy fast and at low cost while winning the support of employees
Understand 'Tipping Point Leadership'
Use 'Fair Process' in facilitating the execution of a Blue Ocean Strategy for your organisation

Creating new market space

Unlock new demand in a market
Understand the 'Three Tiers of Non-Customers'
Draw your 'Buyer Utility Map'
Use the 'Six Paths' framework to reconstruct market boundaries

Looking for your own 'blue ocean'

Start the process of searching for a ‘blue ocean’ of new market space
Practise using the various tools and frameworks and take advantage of the diverse perspectives of fellow participants