Upcoming Sessions
Session starting on
Location
San Francisco
Duration
4 days
Fees
$
10,600
Content Overview
INSEAD Blue Ocean Strategy enables you to create ‘blue oceans’ of uncontested market space and to discover how strategic moves – termed ‘Value Innovation’ – can create powerful leaps in value for both the firm and its customers, rendering rivals obsolete and unleashing new demand. It is an intensive four-day programme featuring a mix of lectures, discussions, case analysis and workshops where you will analyse your own business. Hence, you are encouraged to come with a specific challenge that you would like to work on during the programme.
Assessment: How blue is your ocean?
Foundations of blue ocean strategy
Review and critique of competitive strategy
Implementing blue ocean strategy
Creating new market space
