Strategic Marketing Programme

Testimonials

Here is a sample of what participants have to say about the value of the Strategic Marketing Programme.

I went into INSEAD with really high expectations about the relevance of the programme and the intellectual level of the learning experiences. And I came out with every expectation exceeded

Matthias Meier, VP Sales and Marketing at DT Swiss

You can’t exactly define what is it that makes you feel so good when you leave the classroom, but you feel that you are one level up

Veronika Chufistova, Senior Manager, Marketing Communications, Toyota Motor Europe

"INSEAD’s value was in its variety of people and their aggregated learnings and cultures. Packaged in a one-week extensive course, I take away with me that challenge to grow and to apply newly gained knowledge from the Strategic Marketing Programme to further digitalise financial services at STC Pay and enable our customers in new ways towards becoming a cashless society in Saudi Arabia. "

Elham Al Dawsari, Campaign and Content Manager, STC Pay, Saudi Arabia

It broadened my understanding and vision of marketing. It gave me new insights – new ways to look at, and develop, a marketing strategy, how to conduct analysis, how to explain the project decision-making process to my stakeholders.

Luisa Piazza, Head of Public Affairs, SEAT PG, Italy

INSEAD provides one of the best international marketing programmes in the world. My experience of its Fontainebleau campus ranks very high among my educational experiences.

Global Supply Chain - Asia Pacific, Senior Vice President, Schneider Electric, China

With the programme I saw a great benefit from interacting with people from industries outside of my own to develop fresh approaches to existing issues.

Director of Commercialization, Polymer Stabilizers, Great Lake Chemical, USA

Long after the completion of the programme, I find myself drawing on the INSEAD experience or making reference to the high-level network of alumni and friends, the captivating course material and the exceptional academic and support team.

Manager Communications and Marketing, Development Bank of South Africa, South Africa

The programme was excellent exposure to learning with a truly international team. The exciting simulation games have taught me to focus in making strategic business decisions.

Finance and Administration Director, Sanofi-Synthelabo, China