Programme Director


Klaus Wertenbroch

Professor of Marketing
The Novartis Chaired Professor of Management and the Environment

Professor Wertenbroch's teaching focuses on behavioural economics and consumer decision-making, strategic brand management and pricing. He has taught in MBA, PhD and Executive Education programmes in the US, Europe and Asia, and has worked with clients including Allianz, Booz Allen Hamilton, Cemex, Citigroup and ExxonMobil. He holds a PhD and an MBA from the University of Chicago and an MSc (Diplom) in Psychology from the Darmstadt University of Technology in his native Germany.

Read Professor Wertenbroch's profile >




David Dubois

Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour

Read more >


Jean-Claude Larreche

Emeritus Professor of Marketing
Alfred H. Heineken Chaired Professor of Marketing, Emeritus

Read more >


Jörg Niessing

Affiliate Professor of Marketing

Read more >


Please note programme faculty may change.



If you have any questions related to our programmes or application procedures, we are here to help you.


Send an email

Insead Personalised Experience




Save & Manage



It is easy, simply log in:

Via Social

  • icons
  • icons
  • icons


Use your email address