Strategic Marketing Programme

Programme Director

Klaus Wertenbroch

Professor of Marketing
The Novartis Chaired Professor of Management and the Environment

Professor Wertenbroch's teaching focuses on behavioural economics and consumer decision-making, strategic brand management and pricing. He has taught in MBA, PhD and Executive Education programmes in the US, Europe and Asia, and has worked with clients including Allianz, Booz Allen Hamilton, Cemex, Citigroup and ExxonMobil. He holds a PhD and an MBA from the University of Chicago and an MSc (Diplom) in Psychology from the Darmstadt University of Technology in his native Germany.

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INSEAD was founded for the noblest of purposes among business schools, to promote understanding and enhance integration across countries and cultures through business. It attracts a students and faculty who live that diversity and understanding in the classroom and through rigorous academic research. That combination makes INSEAD more exciting and relevant than any other top business school in today’s fragmenting world.

Klaus Wertenbroch, Professor of Marketing, INSEAD