Professor of Marketing
The Novartis Chaired Professor of Management and the Environment
Professor Wertenbroch's teaching focuses on behavioural economics and consumer decision-making, strategic brand management and pricing. He has taught in MBA, PhD and Executive Education programmes in the US, Europe and Asia, and has worked with clients including Allianz, Booz Allen Hamilton, Cemex, Citigroup and ExxonMobil. He holds a PhD and an MBA from the University of Chicago and an MSc (Diplom) in Psychology from the Darmstadt University of Technology in his native Germany.
Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour
Emeritus Professor of Marketing
Alfred H. Heineken Chaired Professor of Marketing, Emeritus
Please note programme faculty may change.