Programme Director

 

Klaus Wertenbroch

Professor of Marketing

Professor Wertenbroch's teaching focuses on behavioural economics and consumer decision-making, strategic brand management and pricing. He has taught in MBA, PhD and Executive Education programmes in the US, Europe and Asia, and has worked with clients including Allianz, Booz Allen Hamilton, Cemex, Citigroup and ExxonMobil. He holds a PhD and an MBA from the University of Chicago and an MSc (Diplom) in Psychology from the Darmstadt University of Technology in his native Germany.

Read Professor Wertenbroch's profile >

Faculty

 

 

David Dubois

Assistant Professor of Marketing

Read more >

 

Jean-Claude Larreche

Professor of Marketing
The Alfred H. Heineken Chaired Professor of Marketing

Read more >

 

Jörg Niessing

Affiliate Professor of Marketing

Read more >

 

Please note programme faculty may change.

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