Upcoming Sessions
In a world where digital disruption is constant and AI and digital marketing are reshaping the rules, leaders must rethink how they create value, connect with customers, and drive growth.
Shape the future. Lead with purpose. Deliver impact.
AI and digital disruption are transforming industries and redefining customer expectations. To stay ahead, senior leaders must lead with data, technology, and customer-centric digital marketing strategy.
INSEAD’s Leading AI and Digital Marketing Strategy course is a five-day immersive programme that equips executives to drive growth at the intersection of marketing, AI, and innovation. You'll gain the tools to design personalised, data-driven marketing strategies that deliver business impact—while navigating challenges like data ethics, trust, and team alignment.
Through award-winning case studies, hands-on workshops, and innovative experiences like VR and the strategic use of generative AI in marketing, you’ll learn to lead with purpose and create lasting value in the digital age.
Our Participant Profile
25
Nationalities in each session5 - 12yrs
of working experienceThis AI and digital marketing programme is designed for senior marketing leaders and decision-makers responsible for driving digital transformation and customer engagement. It is ideal for C-level executives, heads of digital, data, or customer experience, as well as business unit leaders shaping growth strategies in a fast-evolving digital landscape.
It also welcomes experienced marketing and data professionals, entrepreneurs, and policymakers who want to better understand how to leverage AI, data, and emerging technologies to create customer-centric digital marketing strategies and deliver measurable business impact.
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How you benefit
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Data-Driven Digital Marketing and Business Growth
Learn to harness AI and data to create customer-centric, data-driven marketing strategies that drive growth and unlock new competitive advantages.
Strategic Relationship-Building and Customer Journey Design
Discover how AI can be used to enhance relationship-building in the marketplace and deliver hyper-personalised campaigns, content, and outstanding customer experiences in real time.
Shaping your Organisation’s Digital Mindset and Skillset
Explore how to build effective, data-driven teams and processes to effectively drive growth through customer acquisition and retention.
Leading in an AI-Powered Marketing World
Understand how to integrate AI and emerging technologies into your digital marketing and customer strategy to stay ahead in a rapidly evolving digital landscape.
Measuring Digital Marketing Success with AI
Discover tools to define and measure success with precision, using robust frameworks and KPIs tailored to specific strategic goals. Learn to harness cutting-edge digital analytics to assess ROI and drive data-informed decision-making across the organisati...
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This programme qualifies for the INSEAD Certificate in Global Management.
Programme Directors
Senior Affiliate Professor of Marketing
Associate Professor of Marketing
IN Focus
Ten Ways AI Is Transforming Marketing
Watch a Masterclass preview by Prof. Niessing
Professor Joerg Niessing speaks about use-cases on customer data strategies and their intersection with machine-learning. He then describes how we can use the insights from data to create a winning digital marketing strategy that wins over our target market.
Jing van Opstal
Owner, La Champagnerie
Although I’m familiar with social media, analytics is completely new to me. I realised I needed knowledge, frameworks and tools to get my company out there and flourishing.
Michelle Cornu
Senior Global Brand Communication Lead
I’ve been building brands for more than 20 years, but I’d begun to feel like I was missing something important—something I just couldn’t put my finger on. Digital is moving so fast, and while I grasp the outline, I felt I wasn’t connecting all the pieces in a truly holistic way.
Boris Colruyt
CFO of Asia Pacific, Birkenstock
INSEAD has helped me enact a change in myself, in my life attitude
Dates and Fees
Investing in a Lifelong Learning Journey at INSEAD
Preferential Rates and Financing
Up to 30% Off
For the INSEAD alumni communityFinancial Aid
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