At a Glance
Practical & Workshops
Apart from Core Courses, there is a two-week “practical-learning” module in each period, where you will be taught how to apply the classroom learning into real-life situations. This will ensure that you are ready to execute things when you join your future employers. Alongside this innovative curriculum, there will be additional workshops on soft skills.
Period 1
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Practical: Leveraging Data for Marketing Science
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Get ready to put things into action. You will apply tools learnt in Data Analysis and basic programming/excel to answer marketing-related questions. As part of the course, ethical issues related to marketing and big data use will be included.
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Workshop: Integrated Problem-solving
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You will learn basic tools to prepare and ace in interviews, as well as in your job.
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Workshop: Structured Communications
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You will learn how to build a personal “tool-kit” of techniques for effective communication directly relevant to your future business career and leadership development.
Period 2
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Practical: BBB Deals/ Valuing Innovation
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You will get to determine which costs to include in a project and company valuation, as well as forecast financial statements based on projects/deals.
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Workshop: Executive Slide Design
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Hone your communication ability by learning how to structure a presentation that best conveys information and data.
Period 3
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Practical: Doing Business in the Middle East
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During this course, students will learn about the challenges and opportunities in Abu Dhabi, the UAE and the broader region through classroom lectures, site visits and talks with local business leaders and regional experts.
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Practical: Identifying New Business Models
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This 2-week module will familiarise you with the process of running the business model innovation. You will get connected with entrepreneurial alumni and businesses as examples of business model innovations, and apply Data Science methods learnt in your core modules.
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Workshop: Corporate Communications
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This course will sharpen your written and oral communication skills. The written communication entails not only business reports, but also letters, summaries, memos, and emails. The oral communication in this course will cover how to conduct meetings with senior management, as well as everyday team meetings. This course will help you frame your ideas in strategic business language, attuned to the language of senior managers.
Period 4
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Practical: Blue Ocean Strategy
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Blue Ocean Strategy as an overarching theme to identify new opportunities.
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Practical: Innovation in China and/or the USA
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Understanding Innovation in China and/or the USA
Period 5
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Practical: Be the Best Version of Yourself
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Be the Best Version of Yourself is designed to be the pinnacle of personal growth in the MIM programme. In this concluding module, you will embark on a transformative journey, embracing the opportunity to reflect, learn, and evolve. Over these days together, you will cement the foundation of who you want to be or become as a future business leader and individual. This immersive experience is your chance to invest in your personal and professional growth, setting you on a path to unleash your full potential and achieve your aspirations.
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Workshop: Project Management
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You will get familiarised with project management tools and the agile method.
