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Cases Development

The pedagogical material that is used in Karel Cool’s executive and MBA classes is fully developed at INSEAD. Karel is author and co-author on all the material. The purpose of this innovation effort is to bring original and excellent material to the class room to discuss and apply the fundamental and advanced strategy concepts, frameworks and tools...

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Cases written by Karel Cool with various co-authors:

Under Armour and the Sports Apparel and Footwear Industry in 2017, INSEAD case study, 2017.

Cuvva : Disrupting the Market for Car Insurance, INSEAD case study, 2017.

Hankook and the Global Tire Industry in 2016, INSEAD case study, 2017.

Continental Tires and the Global Tire Industry in 2016, INSEAD case study, 2017.

Bridgestone and the Global Tire Industry in 2016, INSEAD case study, 2017.

Apollo Tyres and the Global Tire Industry in 2016, INSEAD case study,2017.

Michelin in China in 2016, INSEAD case study, 2017.

Lending Club and the Peer to Peer Lending Market in 2016, INSEAD case study, 2016.

Nordea and the European Market for Banking and Financial Services in 2015, INSEAD case study, 2016.

Handelsbanken and the European Market for Banking and Financial Services in 2015, INSEAD case study, 2016.

Banco Santander and the European Market for Banking and Financial Services in 2015, INSEAD case study, 2016.

Orbitz Worldwide and the Global Travel Industry in 2013, INSEAD case study, 2013.

Glencore, Xstrata and the Restructuring of the Global Copper Mining Industry in 2012, INSEAD case study, 2013.
“Glencore, Xstrata and the Restructuring of the Global Copper Mining Industry in 2012”, Strategic Management: Concepts and Cases: Competitiveness and Globalization (11th edition); M.A. Hitt, R.D. Ireland, R.E. Hoskisson. Cengage Learning, 2015.

Michelin in China in 2011, INSEAD case study, 2012.

Hankook and the Global Tire Industry in 2011, INSEAD case study, 2012.

Bridgestone and the Global Tire Industry in 2011, INSEAD case study, 2012.

Continental and the Global Tire Industry in 2011, INSEAD case study, 2012.

Goodyear and the Global Tire Industry in 2011, INSEAD case study, 2012.

GiTi and the Global Tire Industry in 2011, INSEAD case study, 2012.

Hangzhou Zhongce and the Global Tire Industry in 2011, INSEAD case study, 2012.

The Evolution of the Bottled Water Industry: Ready for the Water Wars?, INSEAD case study, 2012.
“The Evolution of the Bottled Water Industry: Ready for the Water Wars?”, Strategy: An International Perspective (5th edition); B. De Wit, R. Meyer. Cengage Learning EMA, 2014.

iPad vs. Kindle: eBooks in the US in 2010, INSEAD case study, 2010.

Axa and the Non-Life Insurance Industry in Europe in 2010, INSEAD case study, 2010.

ABC and the Packaged Non-Carbonated Soft Drinks Industry in Kuwait and the GCC Region in 2009, INSEAD case study, 2009.

Under Armour and the Sports Apparel and Footwear Industry in 2008, INSEAD case study, 2009.

YouTube, Google and the Rise of Internet Video in 2008, Northwestern University, Kellogg School of Management, 2009.

Intel and the Launch of WiMax Wireless Broadband in 2008, INSEAD case study, 2009.

Pfizer and The Distribution of Pharmaceutical Products in Europe in 2009, INSEAD case study, 2009.

The European Airline Industry on a Collision Course, INSEAD Case Study, 2008.

PlayStation 3 vs. XBox 360: Video Game Consoles In The U.S. in 2006, INSEAD case study, 2006.

Generate or Buy?: Norddeutsche Affinerie and its Long-Term Energy Outsourcing Strategy, INSEAD case study, 2005.

Google and the Online Search Industry in 2005, INSEAD case study, 2005.

DirecTV and the Broadcasting Industry in the US in 2004, INSEAD case study, 2005.

The Global Tyre Industry and Michelin in 2004, INSEAD case study, 2004.

The US Publishing Industry in 2001: e-Books and e-Publishing (condensed version), INSEAD case study, 2003.

Bang & Olufsen and the Electronics Entertainment Industry in 2003, INSEAD case study 2003.

PlayStation 2 vs. Xbox: Video Game Consoles in the US in 2002, INSEAD case study, 2003.

The European Non-Life Insurance Industry and AXA in 2001, INSEAD case study, 2003.

The Battle of the Smart Cards in The Netherlands in 2002, INSEAD case study, 2003.

Expo'98 Ticketing Strategy (B), INSEAD case study, 2003.

The US Publishing Industry in 2001 (A): Industry Dynamics, INSEAD case study, 2002.

The US Publishing Industry in 2001 (B): e-Books and e-Publishing, INSEAD case study, 2002.

Michelin and the Global Tyre Industry in 1999, INSEAD case study, 2000.

Toys”R”Us in 1999, INSEAD case study, 2000, (with Teaching Note).

Expo’98 (A): Ticketing Strategy, INSEAD case study, 2000 (with Teaching Note).

The UK Travel Industry and the Thomson Travel Group in 1998, INSEAD case study, 1999.

BP - MOBIL and the Restructuring of the Oil Refining Industry, INSEAD case study, 1999 (with Teaching Note). "BP-Mobil and the Restructuring of the Oil Refining Industry", Strategic Management: Competitiveness and Globalization (Fourth Edition); M. A. Hitt, R. D. Ireland and R. E. Hoskisson (eds.). South-Western College Publishing Company, 2001.

BskyB and the Launch of Digital Broadcasting in the UK in 1998, INSEAD case study, 1998.

The West European Petrochemicals Industry in 1994, INSEAD case study, 1996, rev. 1997.

Chipknip vs. Chipper: The Battle of the Smart Cards in the Netherlands, INSEAD case study, 1997.

Motorola and the Microprocessor Industry in 1996, University of Chicago-INSEAD case study, 1996.

Häagen Dazs and the European Ice Cream Industry in 1994, INSEAD case study, 1995.
(Published in “Managing the Global Corporation – Case Studies in Strategy and Management”, by José de la Torre (UCLA), Yves Doz (INSEAD) and Timothy Devinney (AGSM), 2nd Edition, Irwin McGraw Hill, © 2001).

Blockbuster Entertainment Corporation and the World Home Video Industry in 1994 (A), INSEAD case study, 1995.

Blockbuster Entertainment Corporation and the World Home Video Industry in 1994 (B), INSEAD case study, 1995.

The Drug Industry and the Pharmacy Benefit Management Companies (PBMs) in 1995, INSEAD case study, 1995.

Michelin and the World Tire Industry in 1993, INSEAD case study, 1994.

The World Tire Industry - Industry Note, INSEAD case study, 1994.

The World Tire Industry - Competitors, INSEAD case study, 1994.

The World Tire Industry - Michelin, INSEAD case study, 1994.

The Champagne Industry in 1993, INSEAD case study, 1994.
(Reprinted in Strategy - Process Content, Contest: An International Perspective, B. de Wit and R. Meyer, eds, International Thomson Business Press, 2nd Edition, 1998).

Note on the Champagne Industry in 1993: Competitors' Profiles, INSEAD case study, 1994.

Epsis and the Market for Sports Events Advertising, INSEAD case study, 1994.

Courtaulds Fibres Ltd: ACN Sourcing Strategy, INSEAD case study, 1992.

BSkyB and the Cable Industry in 1991, INSEAD case study, 1992.

British Sky Broadcasting (BSkyB), INSEAD case study, 1992.

EuroDollar and the European Car Rental Industry in 1989, INSEAD case study, 1991.

Open Systems and the European Mainframe Computer Industry in 1990, INSEAD case study, 1991.

Note on the Video Camera Industry in 1984, INSEAD case study, 1991.

Colorchem Corporation, INSEAD case study, 1989.

Note on the UK Travel and Tourism Industry in 1985, (A) & (B), INSEAD case studies, 1988.

The Thomson Travel Group, INSEAD case study, 1988.

Contact

Karel Cool
Professor of Strategic Management
BP Chaired Professor of European Competitiveness

INSEAD Europe Campus
Boulevard de Constance
77305 Fontainebleau
France

Tel: +33 (0)1 60 72 48 05
Email: [email protected]