Hubert Gatignon, David Gotteland and Christophe Haon (2015), "Making Innovation Last", Volume 1 & 2, Palgrave Macmillan

 Fleck, Nathalie, Géraldine Michel and Hubert Gatignon, "The Dual Process of Co-branded New Products: Why Fit is Not All That Matter"

INSEAD Working Paper 2012/75/MKT

 Ngobo, Paul and Hubert Gatignon, "Explaining Cross-country Differences in the Effects of R&D Expenditures on Risk and Stock Returns"

 INSEAD Working Paper 2012/98/MKT

 Xiang, Yi, David Soberman and Hubert Gatignon, "How Competitive Marketing Expenditures Influence the Growth of Markets" 

INSEAD Working Paper 2013/96/MKT

Gatignon, Hubert, Erin Anderson and Joseph Lajos, "Inter-channel Competition and New Product Diffusion: Market Making, Market Taking, and Competitive Effects in Several European Countries" (Working Paper)

Anderson, Erin and Hubert Gatignon (2005), “Firms and the Creation of New Markets,” in Claude Menard and Mary M. Shirley, eds. Handbook for New Institutional Economics, Springer, Chapter 16.

Pekovic, Sanja, Sylvie Rolland and Hubert Gatignon, "Customer Centricity and Adoption of Environmental Management Practices," (Working Paper)

Gatignon, Hubert, Erin Anderson and Joseph Lajos, "Inter-channel Competition and New Product Diffusion: Market Making, Market Taking, and Competitive Effects in Several European Countries" (Working Paper)

Anderson, Erin and Hubert Gatignon (2005), “Firms and the Creation of New Markets,” in Claude Menard and Mary M. Shirley, eds. Handbook for New Institutional Economics, Springer, Chapter 16.

Gatignon, Hubert and Christophe Van den Bulte (2004), “Global Marketing of New Products,” in: The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses, Cambridge University Press. Chapter 9.

Gatignon, Hubert, Michael L. Tushman, Wendy Smith, and Philip Anderson (2002) “A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics,” Management Science, 48, 9, 1103-1122, (lead article).

Gatignon, Hubert and David Soberman (2002). “Competitive Response and Market Evolution” in Barton A. Weitz & Robin Wensley, eds., Handbook of Marketing, London: Sage Publications, pp. 126-147.

Kuester, Sabine, Hubert Gatignon and Thomas S. Robertson, (2000) "Firm Strategy and Speed of Diffusion" in Vijay Mahajan and Jerry Wind, eds., New-Product Diffusion Models, Norwell, MA : Kluwer Academic Publishers, 27-48.

Robertson, Thomas and Hubert Gatignon (1998), "Technology Development Mode: A Transaction Cost Conceptualization," Strategic Management Journal, 19, 6 (June), 515-532 (lead article).

Gatignon, Hubert, Thomas S. Robertson and Adam Fein (1997), "Incumbent Defense Strategies Against Innovative Entry," International Journal of Research in Marketing, 14, 2, 163-176.

Gatignon, Hubert and Jean-Marc Xuereb (1997), "Firm Orientation and Innovation Performance", Journal of Marketing Research, 34, 1 (February), 77-90. Translated into Portuguese (Orientaçã o estratégica da empresa e desempenho dos novos productos) and Reprinted in: Comportamento Organizacional eGestão, 1999, 5, 1, 71-103.

Gatignon, Hubert (1996), "Editorial pour le Numéro Spécial sur les Produits Nouveaux," Recherche et Applications en Marketing, 11, 3, 3-5.

Bowman, Douglas and Hubert Gatignon (1996), "Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share", Marketing Science, 15, 3, 222-242.

Parker, Philip M. and Hubert Gatignon (1996), "Order-of-Entry and the Diffusion of Trials for Frequently Purchased Brands in a New Category," Marketing Letters, 7, 1, 95-109.

Bowman, Douglas and Hubert Gatignon (1995), "Determinants of Competitor Response Time to a New project Introduction", Journal of Marketing Research, 32, 1 (February), 42-53.

Parker, Philip M. and Hubert Gatignon (1994), "Specifying Competitive Effects in Diffusion Models: An Empirical Analysis", International Journal of Research in Marketing, 11, 1 (January), 17-40.

Gatignon, Hubert and Thomas S. Robertson (1993), "The Impact of Risk and Competition on Choice of Innovations", Marketing Letters, 4, 3 (July), 191-204 (lead article).

Robertson, Thomas S. and Hubert Gatignon (1991), "How Innovators Thwart New Entrants into their Markets", Planning Review, 19, 5, 4-11 (lead article).

Gatignon, Hubert and Thomas S. Robertson (1991), "Innovative Decision Processes", in Harold Kassarjian and Thomas S. Robertson, eds., Handbook of Consumer Behavior Theory and Research, Englewood Cliffs, N.J.: Prentice Hall, 316-348.

Gatignon, Hubert, Barton A. Weitz, and Pradeep Bansal (1990), "Brand Introduction Strategies and Competitive Environments", Journal of Marketing Research, 27, 4 (November), 390-401. This article was among the five finalists for the 1995 William F. O'Dell Award for the most significant contribution appearing in volume XXVII.

Gatignon, Hubert and Pradeep Bansal (1990), "Market Entry and Defensive Strategies", in George Day, Barton Weitz and Robin Wensley, eds., The Interface of Marketing and Strategy, JAI Press, 305-330.

Gatignon, Hubert, Jehoshua Eliashberg, and Thomas S. Robertson (1989), "Modeling Multinational Diffusion Patterns: An Efficient Methodology", Marketing Science, 8, 3 (Summer), 231-247.

Gatignon, Hubert, Erin Anderson, and Kristiaan Helsen (1989), "Competitive Reactions to Market Entry: Explaining Interfirm Differences", Journal of Marketing Research, 26, (February), 44-55.

Gatignon, Hubert and Thomas S. Robertson (1989), "Technology Diffusion: An Empirical Test of Competitive Effects", Journal of Marketing, 53, 1, (January), 35-49.

Robertson, Thomas S. and Hubert Gatignon (1987), "The Diffusion of High Technology Innovations: A Marketing Perspective", in J. Penning and A. Buitendam, eds., New Technology as Organizational Innovation, Ballinger Publishing Company, 179-196.

Robertson, Thomas S. and Hubert Gatignon (1986), "Competitive Effects on Technology Diffusion", Journal of Marketing, 50, 3, (July), 1-12 (lead article). This article won the Harold H. Maynard Award for the Journal of Marketing article that has made the most significant contribution to marketing theory and/or marketing thought in 1986. Reprinted in Victor Cook, Jean-Claude Larréché and Edward Strong, eds. (1989), Readings in Marketing Strategy, Redwood City, CA: The Scientific Press, 157-166.

Gatignon, Hubert and Thomas S. Robertson (1986), "Integration of Consumer Diffusion Theory and Diffusion Models: New Research Directions", in Mahajan, Vijay and Yoram Wind, eds., Innovation Diffusion Models of New Product Acceptance, Ballinger Publishing Company, 37-60.

Gatignon, Hubert and Thomas S. Robertson (1985), "A Propositional Inventory for New Diffusion Research", Journal of Consumer Research, 11, 4, (March), 859-867 (lead article). Reprinted in Harold H. Kassarjian and Thomas S. Robertson (1991), Perspectives in Consumer Behavior, fourth edition, Englewood Cliffs, N.J.: Prentice Hall.

Hubert Gatignon, David Gotteland, Christophe Haon (2015), Making Innovation Last, Volume 1 & 2, Palgrave Macmillan

Gatignon, Hubert (Ed.) (2010), New Products and Services Development, Volume I-Innovating New Products and Services: The Dimensions of Innovations, Sage, In Press.

Gatignon, Hubert (Ed.) (2010), New Products and Services Development, Volume II-Orienting the Firm for Promoting Innovations:Establishing a Culture of Innovations, Sage, In Press.

Gatignon, Hubert (Ed.) (2010), New Products and Services Development, Volume III-Organizing to Innovate: Adapting the Firm to Innovate, Sage, In Press.

Gatignon, Hubert (Ed.) (2010), New Products and Services Development, Volume IV-Launching New Products and Services: Marketing Innovations Effectively, Sage, In Press.

Ngobo, Paul Valentin and Hubert Gatignon, “Explaining Cross-country Differences in the Effects of R&D Expenditures on Risk and Stock Returns,” Marketing Science Conference, Istanbul, July 11-13, 2013.

Ngobo, Paul Valentin and Hubert Gatignon, “Explaining Cross-country Differences in the Effects of R&D Expenditures on Risk and Stock Returns,” EMAC Conference, Istanbul, June 4-7, 2013.

Gatignon, Hubert, David Soberman and Yi Xiang, “How Competitive Marketing Expenditures Influence the Growth of a Market?,” EMAC Conference, Nantes, France, May 26-29, 2009.

Gatignon, Hubert, Erin Anderson and Joseph Lajos, "New Product Distribution and Inter-channel Competition: Market Making, Market Taking, and Competitive Effects in Several European Countries," The Erin Anderson Invitational B2B Research Conference, The Wharton School, University of Pennsylvania, October 16-19, 2008.

Gatignon, Hubert, 2004 INFORMS SMS Doctoral Consortium: “Research on Innovations: An Overview and Directions of Future Research,” June 23-26, 2004.

New Product Marketing
(Doctoral Seminar)
Last Offered in 2004

Sanja Pekovic, Sylvie Rolland and Hubert Gatignon, "Customer Centricity and Adoption of Environmental Management Practices"

INSEAD Working Paper 2013/31/MKT

 Larson, Jeff, Scott Smith and Hubert Gatignon, "Segment Dynamics over New Product Growth: A Gaussian Mixture Model with Latent Growth"

 INSEAD Working Paper 2012/115/MKT

 Gatignon, Aline and Hubert Gatignon (2010). “Erin Anderson and the Path Breaking Work of TCE in New Areas of Business Research: Transaction Costs in Action ,” Journal of Retailing, 86, 3, pp. 232-247.

 Bowman, Douglas and Hubert Gatignon (2009). “Market Response and Marketing Mix Models: Trends and Research Opportunities ,” Foundations and Trends in Marketing, 4, 3, pp. 129-207

 MARKSTRAT Handbook: The Strategic Marketing Simulation,  by Jean-Claude Larréché, Hubert Gatignon and Rémi Triolet (2010), Paris, France: StratX International, (ISBN: 0-9743063-7-1)

 Gatignon, Hubert, Erin Anderson and Joseph Lajos, "Inter-channel Competition and New Product Diffusion: Market Making, Market Taking, and Competitive Effects in Several European Countries" 

INSEAD Working Paper 2006/27/MKT

 Soberman David, Hubert Gatignon and Gueram Sargsyan, “Using Attraction Models for Competitive Optimization: Pitfalls to Avoid and Conditions to Check“ (Working Paper)

 Soberman, David and Hubert Gatignon (2005). “Research Issues at the Boundary of Competitive Dynamics and Market Evolution,” Marketing Science, 24, 1, pp. 165-174.

 Anderson, Erin and Hubert Gatignon (2005), “Firms and the Creation of New Markets,” in Claude Menard and Mary M. Shirley, eds. Handbook for New Institutional Economics, Springer, Chapter 16.

 Gatignon, Hubert and John Kimberly, eds., (2004), The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses, Cambridge University Press.

Yi, Xiang, David Soberman and Hubert Gatignon (2022), “The Effect of Marketing Breadth and Competitive Spread on Category Growth,” Production and Operations Management, forthcoming.

Gatignon, Hubert (2019), “Ethical Behaviours versus Behaviours that Contravene Deontological Research Principles in the Publishing Process,” Recherche et Applications en Marketing (English Edition), 34(2), 63-74 .

Robertson, Thomas, Hubert Gatignon and Ludovica Cesareo (2018), “Pop-Ups, Ephemerality and Consumer Experience: The Centrality of Buzz,” Journal of the Association for Consumer Research, 3(3), 425-439.

Hubert Gatignon and Emmanuelle Le Nagard (2015), "Manipulating Consumers is not Marketing: a Commentary on Cass R. Sunstein's "Fifty Shades of Manipulation"" (Working Paper)

Raman, Kalyan and Hubert Gatignon (2012), “Profiting from Uncertainty,” in Adamantios Diamantopoulos, Wolfgang Fritz and Lutz Hildebrandt, Quantitative Marketing and Marketing Management: Festschrift in honor of Udo Wagner, Springer Gabler, Wiesbaden, Germany.

Gatignon, Aline and Hubert Gatignon (2010). “Erin Anderson and the Path Breaking Work of TCE in New Areas of Business Research: Transaction Costs in Action ,” Journal of Retailing, 86, 3, pp. 232-247.

Bowman, Douglas and Hubert Gatignon (2009). “Market Response and Marketing Mix Models: Trends and Research Opportunities ,” Foundations and Trends in Marketing, 4, 3, pp. 129-207.

Gatignon, Hubert and Douglas Bowman (2009), “Long-Term Order of Entry Effects,” in Dominique Hanssens, ed. Empirical Generalizations about Marketing Impact, Cambridge, MA: Marketing Science Institute.

Gatignon, Hubert, Erin Anderson and Joseph Lajos, "Inter-channel Competition and New Product Diffusion: Market Making, Market Taking, and Competitive Effects in Several European Countries" (Working Paper)

Soberman David, Hubert Gatignon and Gueram Sargsyan, “Using Attraction Models for Competitive Optimization: Pitfalls to Avoid and Conditions to Check“ (Working Paper)

Soberman, David and Hubert Gatignon (2005). “Research Issues at the Boundary of Competitive Dynamics and Market Evolution,” Marketing Science, 24, 1, pp. 165-174.

Anderson, Erin and Hubert Gatignon (2005), “Firms and the Creation of New Markets,” in Claude Menard and Mary M. Shirley, eds. Handbook for New Institutional Economics, Springer, Chapter 16.

Christen, Markus and Hubert Gatignon (2004), “PIMS and the Market Share Effect: Biased Evidence versus Fuzzy Evidence,” in Paul W. Farris and Michael J. Moore, eds., PIMS in Retrospect and Prospect, Cambridge University Press, Chapter 10.

Gatignon, Hubert and Christophe Van den Bulte (2004), “Global Marketing of New Products,” in: The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses, Cambridge University Press. Chapter 9.

Gatignon, Hubert and John Kimberly (2004), “The Continuing Process of Globalizing,” in: The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses, Cambridge University Press. Chapter 18.

Gatignon, Hubert and John Kimberly (2004), “Globalization and its Challenges,” in: The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses, Cambridge University Press. Chapter 1.

Gatignon, Hubert and David Soberman (2002). “Competitive Response and Market Evolution” in Barton A. Weitz & Robin Wensley, eds., Handbook of Marketing, London: Sage Publications, pp. 126-147.

Anderson, Erin, and Hubert Gatignon (2002). "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions" in Paul W. Beamish and Xiaoyue Chen, eds., An Anthology from Journal of International Business Studies, (Chinese Translation), Beijing, China: China Machine Press/ Huazhang Graphics Company.

Gatignon, Hubert (2000), "Commentary on Peter Leeflang and Dick Wittink's "Building Models for Marketing Decisions: Past, Present and Future", International Journal of Research in Marketing, 17, 2-3, 209-214.

Kuester, Sabine, Hubert Gatignon and Thomas S. Robertson, (2000) "Firm Strategy and Speed of Diffusion" in Vijay Mahajan and Jerry Wind, eds., New-Product Diffusion Models, Norwell, MA : Kluwer Academic Publishers, 27-48.

Robertson, Thomas and Hubert Gatignon (1998), "Technology Development Mode: A Transaction Cost Conceptualization," Strategic Management Journal, 19, 6 (June), 515-532 (lead article).

Gatignon, Hubert, Thomas S. Robertson and Adam Fein (1997), "Incumbent Defense Strategies Against Innovative Entry," International Journal of Research in Marketing, 14, 2, 163-176.

Gatignon, Hubert and Jean-Marc Xuereb (1997), "Firm Orientation and Innovation Performance", Journal of Marketing Research, 34, 1 (February), 77-90.

Translated into Portuguese (Orientaçã o estratégica da empresa e desempenho dos novos productos) and Reprinted in: Comportamento Organizacional eGestão, 1999, 5, 1, 71-103.

Gatignon, Hubert (1996), "Editorial pour le Numéro Spécial sur les Produits Nouveaux," Recherche et Applications en Marketing, 11, 3, 3-5.

Gatignon, Hubert and David Reibstein (1997), "Creative Strategies for responding to Competitive Actions", in George Day and David J. Reibstein, eds., Wharton on Dynamic Competitive Strategy, New York, NY: John Wiley & Sons, Inc., 237-255.

Gatignon, Hubert (1997), "Marketing Perspectives and International Business: Discussion Paper", in Brian Toyne and Douglas Nigh, eds., International Business: Theory, An Emerging Vision, Columbia, SC: U.S.C. Press, 567-570.

Bowman, Douglas and Hubert Gatignon (1996), "Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share", Marketing Science, 15, 3, 222-242.

Parker, Philip M. and Hubert Gatignon (1996), "Order-of-Entry and the Diffusion of Trials for Frequently Purchased Brands in a New Category," Marketing Letters, 7, 1, 95-109.

Bowman, Douglas and Hubert Gatignon (1995), "Determinants of Competitor Response Time to a New project Introduction", Journal of Marketing Research, 32, 1 (February), 42-53.

Deshpande, Rohit and Hubert Gatignon (1994), "Competitive Analysis", Marketing Letters, 5, 3 (July), 271-288.

Ramaswamy, Venkatram, Hubert Gatignon and David Reibstein (1994), "Competitive Marketing Behavior in Industrial Markets", Journal of Marketing, 58, 2 (April), 45-55.

Parker, Philip M. and Hubert Gatignon (1994), "Specifying Competitive Effects in Diffusion Models: An Empirical Analysis", International Journal of Research in Marketing, 11, 1 (January), 17-40.

Gatignon, Hubert and Thomas S. Robertson (1993), "The Impact of Risk and Competition on Choice of Innovations", Marketing Letters, 4, 3 (July), 191-204 (lead article).

Gatignon, Hubert (1993), "Marketing Mix Models", in Jehoshua Eliashberg and Gary L. Lilien, eds., Marketing Models, Handbooks in Operations Research and Management Science, Amsterdam, The Netherlands: Elsevier Science Publishers B.V., 697-732.

Translated into Japanese, Elsevier Science B.V., Elsevier Science-NL, Amsterdam, through Tuttle-Mori Agency, Inc., Tokyo.

Robertson, Thomas S. and Hubert Gatignon (1991), "How Innovators Thwart New Entrants into their Markets", Planning Review, 19, 5, 4-11 (lead article).

Gatignon, Hubert, Barton A. Weitz, and Pradeep Bansal (1990), "Brand Introduction Strategies and Competitive Environments", Journal of Marketing Research, 27, 4 (November), 390-401. This article was among the five finalists for the 1995 William F. O'Dell Award for the most significant contribution appearing in volume XXVII.

Gatignon, Hubert and Pradeep Bansal (1990), "Market Entry and Defensive Strategies", in George Day, Barton Weitz and Robin Wensley, eds., The Interface of Marketing and Strategy, JAI Press, 305-330.

Gatignon, Hubert, Jehoshua Eliashberg, and Thomas S. Robertson (1989), "Modeling Multinational Diffusion Patterns: An Efficient Methodology", Marketing Science, 8, 3 (Summer), 231-247.

Gatignon, Hubert, Erin Anderson, and Kristiaan Helsen (1989), "Competitive Reactions to Market Entry: Explaining Interfirm Differences", Journal of Marketing Research, 26, (February), 44-55.

Gatignon, Hubert and Thomas S. Robertson (1989), "Technology Diffusion: An Empirical Test of Competitive Effects", Journal of Marketing, 53, 1, (January), 35-49.

Gatignon, Hubert and Erin Anderson (1988), "The Multinational Corporation's Degree of Control Over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation", Journal of Law, Economics, and Organization, 4, 2, (Fall), 89-120.

Chatterjee, Rabikar, Jehoshua Eliashberg, Hubert Gatignon, and Leonard Lodish (1988), "A Practical Bayesian Approach to Selection of Optimal Marketing Testing Strategies", Journal of Marketing Research, 25, 4, (November), 363-375.

Gatignon, Hubert (1987), "Strategic Studies in MARKSTRAT", Journal of Business Research, 15, 6, (December), 469-480 (lead article).

Gatignon, Hubert and Dominique M. Hanssens (1987), "Modeling Marketing Interaction with Application to Salesforce Effectiveness", Journal of Marketing Research, 24, 3, (August), 247-257 (lead article). This article was among the five finalists for the 1992 William F. O'Dell Award for the most significant contribution appearing in volume XXIV.

Robertson, Thomas S. and Hubert Gatignon (1987), "The Diffusion of High Technology Innovations: A Marketing Perspective", in J. Penning and A. Buitendam, eds., New Technology as Organizational Innovation, Ballinger Publishing Company, 179-196.

Anderson, Erin and Hubert Gatignon (1986), "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions", Journal of International Business Studies, 17, 3, (Fall), 1-26 (lead article). Translated and Reprinted in Paul W. Beamish and Xiaoyue Chen, eds., An Anthology from Journal of International Business Studies, (Chinese Translation), Beijing, China: China Machine Press/ Huazhang Graphics Company.

Robertson, Thomas S. and Hubert Gatignon (1986), "Competitive Effects on Technology Diffusion", Journal of Marketing, 50, 3, (July), 1-12 (lead article). This article won the Harold H. Maynard Award for the Journal of Marketing article that has made the most significant contribution to marketing theory and/or marketing thought in 1986. Reprinted in Victor Cook, Jean-Claude Larréché and Edward Strong, eds. (1989), Readings in Marketing Strategy, Redwood City, CA: The Scientific Press, 157-166.

Gatignon, Hubert and Thomas S. Robertson (1986), "Integration of Consumer Diffusion Theory and Diffusion Models: New Research Directions", in Mahajan, Vijay and Yoram Wind, eds., Innovation Diffusion Models of New Product Acceptance, Ballinger Publishing Company, 37-60.

Gatignon, Hubert and Thomas S. Robertson (1985), "A Propositional Inventory for New Diffusion Research", Journal of Consumer Research, 11, 4, (March), 859-867 (lead article). Reprinted in Harold H. Kassarjian and Thomas S. Robertson (1991), Perspectives in Consumer Behavior, fourth edition, Englewood Cliffs, N.J.: Prentice Hall.

Robertson, Thomas S., Scott Ward, Hubert Gatignon and Donna Klees (1989), "Advertising and Children: A Cross-Cultural Study", Communication Research, 16, 4, (August), 459-486.

Gatignon, Hubert (1984), "Toward a Methodology for Measuring Advertising Copy Effects", Marketing Science, 3, 4, (Fall), 308-326.

Gatignon, Hubert (1984), "Competition as a Moderator of the Effect of Advertising on Sales", Journal of Marketing Research, 21, 4, (November), 387-398. This article was among the five finalists for the 1989 William F. O'Dell Award for the most significant contribution appearing in volume XXI.

Reibstein, David, and Hubert Gatignon (1984), "Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities", Journal of Marketing Research, 21, 3 (August), 259-267. This article was among the five finalists for the 1989 William F. O'Dell Award for the most significant contribution appearing in volume XXI.

Robertson, Thomas S. and Hubert Gatignon (1987), "The Diffusion of High Technology Innovations: A Marketing Perspective", in J. Penning and A. Buitendam, eds., New Technology as Organizational Innovation, Ballinger Publishing Company, 179-196.

MARKSTRAT Handbook: The Strategic Marketing Simulation, by Jean-Claude Larréché, Hubert Gatignon and Rémi Triolet (2010), Paris, France: StratX International, (ISBN: 0-9743063-7-1).

Gatignon, Hubert and John Kimberly, eds., (2004), The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses, Cambridge University Press.

Raman, Kalyan and Hubert Gatignon, “Profit from Uncertainty,” Symposium, University of Vienna, October 19, 2012.

Gatignon, Hubert, David A. Soberman and Piet Van den Abeele, “Multinational Marketing Competition, Control and Resource Allocation,” 32nd EMAC Conference, May 2003, Glasgow, UK.

Gatignon, Hubert, "Inter-Channel Competition and New Product Diffusion: Market Making, Market Taking and Competitive Effects in Several European Countries," 31st EMAC Conference, May 2002, Braga, Portugal.

Marketing Strategy Models (MKT 606)
(Doctoral Seminar)
Last Offered in 2012; Offered Next in May-June 2014 (P5)

New edition of Statistical Analysis of Management Data

Statistical Analysis of Management Data, 3rd edition (2014), by Hubert Gatignon

Springer. ISBN: 978-1-4614-8593-3 (Print) 978-1-4614-8594-0 (Online)

Christen, Markus and Hubert Gatignon, "Estimating the Effect of Strategic Variables with Limited Within-Cross-Section Variance " (Working Paper)

Gatignon Hubert and Joachim Vosgerau, “Model Specification Issues in Moderated Regression: Getting Around Model Inherent Collinearity ” 

INSEAD Working Paper 2006/17/MKT

Christen, Markus and Hubert Gatignon, "Estimation in the Presence of Unobserved Fixed Factors: Consistency or Efficiency" (Working Paper)

Gatignon Hubert and Joachim Vosgerau, “Stochastic Moderated Regression: An Efficient for Estimating Parameters in Moderated Regression” 

INSEAD Working Paper 2006/17/MKT

Gatignon, Hubert and David J. Reibstein (1986), "Pooling Logit Models", Journal of Marketing Research, 23, 3, (August), 281-285.

Statistical Analysis of Management Data, 3rd Edition , by Hubert Gatignon, Springer, (ISBN 978-1-4614-8593-3) 

Download data sets for SAMD3 examples and assignments

Vosgerau, Joachim and Hubert Gatignon, “Mean-Centering and the Interpretation of Moderated Regression and ANOVA,” ACR Conference, September, 2006.

Vosgerau, Joachim, Hubert Gatignon and Ed Diener, “A New Method for Comparing Subjective Wellbeing Across Countries,” ACR Conference, September, 2006

Vosgerau, Joachim and Hubert Gatignon, “Interpretation of Moderated Regression and ANOVA,” Marketing Science Conference, June, 2006, Pittsburg, PA.

Hubert Gatignon and Joachim Vosgerau, “Estimating Moderating Effects: The Myth of Mean Centering,” Marketing Science Conference, June 16-19, 2005, Atlanta, GA.

Hubert Gatignon and Joachim Vosgerau, “Estimating Moderating Effects: The Myth of Mean Centering,” EMAC, May 24-27, 2005, Milan, Italy.

• Multivariate Analysis A (PHD 509A)

(Doctoral Seminar)

Last Offered in March-April 2016 (P4)

• Multivariate Analysis B (PHD 509B)

(Doctoral Seminar)

Last Offered in May-June 2016 (P5)

• Econometric Models in Marketing (MKT 604B) 

(Doctoral Seminar)

Last Offered in May-June 2015 (P5)