INSEAD Business Sustainability Programme - NEW!

Programme Directors

Atalay Atasu

Programme Director

Professor of Technology and Operations Management

Dr. Atalay Atasu's research focus is on socially and environmentally responsible operations management, with topics of interest including the circular economy, extended producer responsibility, and environmental regulation. His research appeared in Management Science, Manufacturing and Service Operations Management, Production and Operations Management, Journal of Industrial Ecology, Harvard Business Review and California Management Review. He received a number of awards, including the Wickham Skinner Best Paper Award (winner 2007, runner up 2014), Wickham Skinner Early Career Research Award (2012), and Paul Kleindorfer Award in Sustainability (2013). He serves as Editor for the POM Sustainable Operations Department, and as associate editor for MSOM.

Karel Cool

Programme Director

Professor of Strategic Management
The BP Chaired Professor of European Competitiveness

Karel Cool's research, teaching and consulting focus on problems of industry and competitive analysis (e.g. industry overcapacity, profit dynamics, product standards, critical mass races, value creation, building unique resources). He has published in journals such as Management Science, the Strategic Management Journal, Organization Studies, Marketing Letters and Advances in Strategic Management. He has also edited a book, European Industrial Restructuring in the 1990s with D. Neven and I. Walter, and has contributed to several books on competitive strategy. Right now, he is Associate Editor of the Strategic Management Journal, the leading academic strategy journal.

Read Professor Cool's profile