Content Overview


Strategic Management in Banking has been developed to enhance the key skills of senior players in the financial markets, making them competent leaders.

It draws on more than 30 years of research organised by the Centre for International Financial Services, a long-standing partnership between INSEAD and selected financial institutions. You will learn through financial institution case studies, group discussion and classroom teaching in the following key areas.


Strategic analysis of the future of the Financial Services Industry 

  • Value creation in financial markets
  • Organic growth vs. acquisition
  • Securitization and the rise of platforms
  • Digital disruption (Fintech, TechFin, ecosystems)
  • Final Basel III (Basel IV) and new regulatory changes
  • From baby boomers to millennials and Generation Z: new needs, new tools and new offerings


Asset-liability management

  • Value-Based Management
  • Profit centres and performance valuation
  • Funds transfer pricing (FTP) and economic capital allocation
  • Control of credit and market risks


Private banking, wealth management and robots

  • Product design and performance
  • Private banking, brokers, wealth managers: friends or foes?
  • New offerings (from robot advisors to digital brokers)
  • The role of blockchain and platforms
  • The challenge of reaching the mass affluent and retail with a new profitable and sustainable offering


Corporate, commercial and investment clients
and platforms

  • To bundle or to unbundle?
  • Universal players vs. specialised players in the era of Fintech and TechFin
  • The role of outsourcing
  • Dealing with platforms
  • From product to solutions: capital light advisory approach


Retail banking and peer-to-peer (P2P) lending

  • A new banking model?
  • To branch or not to branch?
  • Digital distribution, digital currency, tokens, and big data
  • New behavioural products
  • From baby boomers to millennials and Generation Z: new needs, new tools and new offerings

ALCO Challenge


The ALCO Challenge is a computer simulation designed at INSEAD to recreate an international banking environment. Participants perform the simulation in teams, each team forming an Asset-Liability Committee to test and perfect their skills. The ALCO Challenge incorporates the latest financial techniques in profitability and risk management, taking into account the effects of taxation and Basel III capital and liquidity regulations.

The ALCO Challenge has five main educational objectives:

  • Value creation
  • Strategic pricing
  • Risk management
  • Negotiation
  • Teamwork.

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