INSEAD Blue Ocean Strategy Institute

The INSEAD Blue Ocean Strategy Institute (IBOSI) is dedicated to extending the research on Blue Ocean Strategy, Blue Ocean Shift, Blue Ocean Leadership and Beyond Disruption by Chan Kim and Renée Mauborgne and disseminating it to professors, researchers, and practitioners around the globe. 

Its main objectives are to make significant theoretical and scientific contributions to the strategy, management and innovation fields and to contribute to the practice and high performance of companies, governments, and non-profit organisations through practical application of these research outputs. 

The Institute's research streams include corporate, public, and social sector applications and the creation of innovative teaching materials that apply the theory of blue ocean strategy and leadership to the classroom to create a new standard of pedagogical and learning excellence.