INSEAD Blue Ocean Strategy Institute

 

Our Mission and Research Agenda

 

W. Chan Kim

Co-Director, the INSEAD

Blue Ocean Strategy Institute

 

The INSEAD Blue Ocean Strategy Institute is dedicated to extending the research on Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership by Chan Kim and Renee Mauborgne and disseminating it to professors, researchers and practitioners around the globe. Specifically the Institute aims:

  • To make major theoretical and scientific contributions to the fields of strategy and management by conducting academic and managerial research on Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership.
  • To contribute to the practice and performance of companies, governments and non-profit organisations through practical application of these research outputs.
     

The INSEAD Blue Ocean Strategy Institute focuses on the following research streams:

Renee Mauborgne

Co-Director, the INSEAD

Blue Ocean Strategy Institute

 

 

  • Corporate sector application and research, including understanding the organisational culture, systems, processes, and leadership behaviours that support the creation and execution of Blue Ocean Strategy, and making a Blue Ocean Shift.
  • Public sector application and research, including the application of Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership to governments and non-profits.
  • Social sector application and research, including such topics as how Blue Ocean Strategy can be applied in the developing world to mitigate poverty and improve education and health.
  • Academic research on the reconstructionist theory of Blue Ocean Shift | Strategy | Leadership.
  • The creation of next generation pedagogical materials that apply the theory of Blue Ocean Shift | Strategy | Leadership to the classroom to create a new standard of pedagogical and learning excellence.

In the Spotlight

 

Programmes

 

Blue Ocean Strategy Open Enrolment Programmme

The INSEAD Blue Ocean Strategy Open Enrolment Programme is based on the groundbreaking work developed by INSEAD Professors Chan Kim and Renee Mauborgne

Their iconic and impactful books, Blue Ocean Strategy and Blue Ocean Shift, provide a systematic approach to making the competition irrelevant and tools any organisation can use to shift from red oceans of bloody competition to blue oceans of new market space.

Click here to find out more

Blue Ocean Shift and Your Company

  • Does your organisation increasingly find itself stuck in the red ocean of bloody competition characterised by commodisation of offerings, declining price points, and market share battles?
  • Does your organisation invest significantly in R&D, but often fail to translate its R&D investments into large commercial opportunities? Do your sales representatives increasingly argue for deeper price discounts to make sales?

If you answered yes to any of the above questions, the INSEAD Blue Ocean Strategy Programme on Blue Ocean Shift is right for you. Blue Ocean Shift will show you how to move your organisation from the red to the blue ocean in a way that your people own and drive the process for success.

Click here to find out more

MBA Blue Ocean Strategy Elective

Two Blue Ocean Strategy courses for MBA's are offered twice a year on both the Fontainebleau and Singapore campuses:

The Blue Ocean Strategy Elective (BOSE) in P4

The Blue Ocean Strategy Study Group (BOSSG) in P5

Click here to find out more

Blue Ocean Strategy Certificate

INSEAD Blue Ocean Strategy Institute's Co-Directors, Chan Kim and Renee Mauborgne, will issue a Blue Ocean Certificate that establishes proficiency of INSEAD MBA participants who have successfully completed the two dedicated Blue Ocean Strategy courses.

Click here to find out more

Our Team

 

Chan Kim

The Boston Consulting Group Bruce D. Henderson Chaired Professor of International Management

Co-Director, the INSEAD Blue Ocean Strategy Institute

 

Renee Mauborgne

INSEAD Distinguished Fellow of Strategy and International Management
Affiliate Professor of Strategy
Co-Director, the INSEAD Blue Ocean Strategy Institute

Blue Ocean MBA and Open Enrolment Programme Faculty

 

  • Fares Boulos

    Affiliated Professor of Practice in Strategy

  • Guoli Chen

    Associate Professor of Strategy

  • Ji Mi

    Institute Senior Executive Fellow

  • Neil Jones

    Senior Affiliate Professor of Strategy

  • Juan Ma

    Assistant of Professor of Strategy

  • Jens Meyer

    Adjunct Professor of Corporate Strategy

  • Michael Shiel

    Adjunct Professor of Strategy

  • Andrew Shipilov

    Professor of Strategy

  • Michael A. Witt

    Senior Affiliate Professor of Strategy and International Business

  • Peter Zemsky

    Deputy Dean / Dean of Innovation
    Professor of Strategy and The Eli Lilly Chaired Professor of Strategy and Innovation

Blue Ocean Corporate Specific Programme Faculty

 

  • Ben Bensaou

    Dean of Executive Education
    Professor of Technology Management and
    Asian Business and Comparative Management

  • Adrian Buss

    Assistant Professor of Finance

     

  • Steve Chick

    Professor of Technology and Operations
    Management

  • James Costantini

    Affiliate Professor of Strategy

  • Declan Fitzsimons

    Senior Affiliated Professor

    of Organisational Behaviour

  • Charles Galunic

    The Aviva Chaired Professor Of Leadership and Responsability
    Professor of Organisational Behaviour

     

  • Javier Gimeno

    Aon Dirk Verbeek Chaired Professor in International Risk and Strategic Management
    Professor of Strategy 

  • Chengyi Lin

    Affiliate Professor of Strategy

  • Narayant Pant

    The Raoul de Vitry d'Avaucourt Chaired Professor of Leadership Development 
    Professor of Management Practice 

  • Loïc Sadoulet

    Affiliate Professor of Economics

  • Daniel Simonovich

    Affiliate Professor of Strategy

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