Blue Ocean Strategy Institute

W. Chan Kim

Co-Director, the INSEAD

Blue Ocean Strategy Institute

The INSEAD Blue Ocean Strategy Institute is dedicated to extending the research on Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership by Chan Kim and Renee Mauborgne and disseminating it to professors, researchers and practitioners around the globe. Specifically the Institute aims:

• To make major theoretical and scientific contributions to the fields of strategy and management by conducting academic and managerial research on Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership.
• To contribute to the practice and performance of companies, governments and non-profit organisations through practical application of these research outputs.
   

The INSEAD Blue Ocean Strategy Institute focuses on the following research streams:

Renee Mauborgne

Co-Director, the INSEAD

Blue Ocean Strategy Institute

• Corporate sector application and research, including understanding the organisational culture, systems, processes, and leadership behaviours that support the creation and execution of Blue Ocean Strategy, and making a Blue Ocean Shift.
• Public sector application and research, including the application of Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership to governments and non-profits.
• Social sector application and research, including such topics as how Blue Ocean Strategy can be applied in the developing world to mitigate poverty and improve education and health.
• Academic research on the reconstructionist theory of Blue Ocean Shift | Strategy | Leadership.
• The creation of next generation pedagogical materials that apply the theory of Blue Ocean Shift | Strategy | Leadership to the classroom to create a new standard of pedagogical and learning excellence.