Twelve case studies from INSEAD the business school for the world have been named among The Case Centre’s most popular cases of 2019. The announcement is testament to the school’s continued dedication to providing pedagogical material relevant to contemporary business practices.
The Case Centre is a global organisation committed to promoting the case method in management education. Every year it recognises the top 15 best-selling cases in major subject areas.
Of the 12 INSEAD cases named as best-sellers in 2019 five were in the Marketing category, two in Human Resource Management / Organisational Behaviour, two in Ethics and Social Responsibility and one each in Finance, Accounting and Control; Production and Operations Management; and Strategy and General Management.
INSEAD’s high calibre cases are taught in leading business schools around the world. They are consistently commended for their intellectual richness and robust insights that blend theory and practice from many different countries and cultures.
Today’s announcement reflects the school’s continued commitment to offer relevant and rigorous research and education by integrating current real-world management issues into its curriculum.
INSEAD’s best-selling cases in 2019 include:
To find out more, visit INSEAD Case Publishing or view the school’s cases with dedicated websites.
