12 INSEAD cases emerge as The Case Centre’s best sellers in 2019

Middle East, Americas, Asia, Europe
31 January 2020

Twelve case studies from INSEAD the business school for the world have been named among The Case Centre’s most popular cases of 2019. The announcement is testament to the school’s continued dedication to providing pedagogical material relevant to contemporary business practices. 

The Case Centre is a global organisation committed to promoting the case method in management education. Every year it recognises the top 15 best-selling cases in major subject areas.

Of the 12 INSEAD cases named as best-sellers in 2019 five were in the Marketing category, two in Human Resource Management / Organisational Behaviour, two in Ethics and Social Responsibility and one each in Finance, Accounting and Control; Production and Operations Management; and Strategy and General Management.

INSEAD’s high calibre cases are taught in leading business schools around the world. They are consistently commended for their intellectual richness and robust insights that blend theory and practice from many different countries and cultures.

Today’s announcement reflects the school’s continued commitment to offer relevant and rigorous research and education by integrating current real-world management issues into its curriculum.

INSEAD’s best-selling cases in 2019 include: 


 INSEAD CasesAuthors 

Ethics and Social Responsibility

Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy Craig Smith; Erin McCormick
 Volkswagen's Emissions Scandal: How Could It Happen? Craig Smith; Erin McCormick
 Finance, Accounting and Control 
 Balance Sheet Detective Elizabeth Demers
Human Resource Management / Organisational Behaviour 
Leading Across Cultures at Michelin (A)Erin Meyer; Sapna Gupta
Ricardo Semler: A Revolutionary Model of LeadershipRoderick Swaab; William Maddux; Tanure Betania; Elin Williams
AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer JourneyDavid Dubois; Inyoung Chae; Joerg NiessingJean Wee
Ford Ka (A): Breaking New Ground in the Small Car MarketMarkus Christen; David Soberman; Gigi Cothier
Ombre, Tie-Dye, Splat Hair: Trends or Fads?: 'Pull' and 'Push' Social Media Strategies at L'Oréal Paris David Dubois; Katrina Bens
Renova Toilet Paper: Avant-garde Marketing in a Commoditized CategoryYakov Bart, Pierre Chandon, Steven Sweldens, Raquel Seabra de Sousa
Unilever in Brazil 1997-2007): Marketing Strategies for Low-Income ConsumersPierre Chandon; Pedro Pacheco Guimaraes
Production and Operations Management 
Marks & Spencer and Zara: Process Competition in the Textile Apparel IndustryMichael Pich; Ludo Van der Heyden; Nicolas Harle
Strategy & General Management 
The Evolution of the Circus Industry (A)W. Chan KimRenée MauborgneBen Bensaou; Matt Williamson


To find out more, visit INSEAD Case Publishing or view the school’s cases with dedicated websites.




About INSEAD, The Business School for the World

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. Our research, teaching and partnerships reflect this global perspective and cultural diversity.

With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD's business education and research spans four regions. Our 165 renowned Faculty members from 41 countries inspire more than 1,300 degree participants annually in our MBA, Global Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 11,000 executives participate in INSEAD Executive Education programmes each year.

INSEAD continues to conduct cutting-edge research and innovate across all our programmes. We provide business leaders with the knowledge and awareness to operate anywhere. Our core values drive academic excellence and serve the global community as The Business School for the World.

Contacts for press:

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Linda Furtado
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