INSEAD professor’s Uber case study wins the ‘Ethics and Social Responsibility’ category in The Case Centre’s Awards and Competitions 2019

Middle East, Asia, Europe
25 February 2019

INSEAD, the business school for the world, today announced that N. Craig Smith, the INSEAD Chaired Professor of Ethics and Corporate Responsibility, has won the ‘Ethics and Social Responsibility’ category in The Case Centre’s Awards and Competitions. The winning case was “Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy”. Professor Smith is the third-time award winner in this category.

Congratulations to Craig for his ongoing outstanding achievements in case writing,” says Ziv Carmon, Dean of Research at INSEAD. “We are pleased that our faculty has received great recognition for producing world-class teaching materials and cases. Recently, 13 INSEAD cases have been listed among The Case Centre’s best sellers in 2018, highlighting INSEAD’s research excellence that is both relevant and rigorous.”     

Professor Smith, expressing his delight at receiving the award for the third time, says that, “The three cases which won the Ethics and Social Responsibility category have each been for cases that tackle significant current issues -- labour rights in the supply chain (Walmart), access to essential medicines (GSK) -- and now the ethics and responsibilities of the new digital economy businesses such as Uber. So, I think they have been timely and resonated well with faculty and student interests.”

The case is co- authored with Erin McCormick, a case writer at INSEAD. Their case explores the changes fashioned by the 'sharing economy'. It examines the innovations and controversies surrounding Uber and provides a unique overview of the challenges posed by new business models which use the internet to link individual providers of goods and services to customers.

Unlike many of the other cases out there on Uber, this case focuses explicitly on how the business has grown from an ethics and social responsibility perspective, particularly in its social and environmental impacts. It also provides ample scope for generalisation beyond the one company, asking fundamental questions about the extent to which digital platforms like Uber, Airbnb or Facebook have the same responsibilities as the traditional businesses they are replacing”, says Smith

Now in its 29th year, The Case Centre’s Awards and Competitions celebrate excellence in case writing and teaching at schools of business, management and government worldwide. The awards and accolades offer recognition to cases in nine management categories used in the largest number of organisations across the globe in the past year.  

For more information about INSEAD’s case publishing and prize winning cases: 

About INSEAD, The Business School for the World

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. A global perspective and cultural diversity are reflected in all aspects of its research and teaching.

With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. The school’s 154 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA, Executive MBA, Executive Master in Finance, Executive Master in Change and PhD programmes. In addition, more than 11,000 executives participate in INSEAD's executive education programmes each year.

In addition to INSEAD's programmes on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. In 2007, the school inaugurated a Centre for Research and Executive Education in the United Arab Emirates and officially opened the Middle East Campus in Abu Dhabi in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become truly "The Business School for the World”.

Contacts for press

Europe

Axel Tagliavini
Tel +33 1 60 72 90 11  
Email: axel.tagliavini@insead.edu
 

Chris Howells
Tel +65 6799 5490
Email: chris.howells@insead.edu

Asia

Aileen Huang
Tel: +65 6799 5552
Email: aileen.huang@insead.edu 

Cheryl Ng
Tel: +65 6407 7234
Email: cheryl.ng@insead.edu  

Middle East

Zeina Sleiman
Tel + 971 50 640 31 91
Email: zeina.sleiman@insead.edu

Linda Furtado
Tel + 971 2 6515309
Email: linda.furtado@insead.edu

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