INSEAD professor’s new book offers strategic insights and lessons from Nokia’s journey

An inside story based on interviews with Nokia’s senior managers, opening the proverbial ‘black box’ of why and how things happen at the top of organisations. Provides valuable lessons for companies looking to forge or maintain a leading position.

Middle East, Asia, Europe
12 December 2017

INSEAD, the business school for the world, announced today a new book: “Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones” (Ringtone) by Yves Doz, INSEAD Emeritus Professor of Strategic Management, and The Solvay Chaired Professor of Technological Innovation at INSEAD, and Keeley Wilson, Senior Researcher at INSEAD.

Ringtone offers a unique perspective on the highs and lows of Nokia’s journey. Observing from the position of privileged outsiders, with access to Nokia’s senior managers for over two decades, the authors tell the story of Nokia in mobile phones. Their analysis of what happened to Nokia and why, provides insights and lessons relevant to all corporate managers today.   

Discussing what drove him to investigate Nokia’s story and write Ringtone, Yves Doz, INSEAD Emeritus Professor of Strategic Management, and The Solvay Chaired Professor of Technological Innovation at INSEAD, explained: “Many observers have lay the blame of Nokia’s demise at the door of Apple and the introduction of the iPhone. But knowing Nokia as I did, intuitively this felt wrong. I wanted to understand why a company that had been one of the fastest growing success stories in corporate history so rapidly went into decline.”

Keeley Wilson, Senior Researcher at INSEAD added: “What we discovered was that long before its financial performance revealed it was in trouble, Nokia was in crisis strategically and organisationally.”

Taking readers on a riveting journey, each chapter begins with a chronological narrative history focused on key management decisions and actions. This is followed by an analytical commentary looking at the drivers of success and failure based on the novel ‘CORE’ framework: Cognition (the perspectives and mental models developed and adopted by managers); Organisation (its structure and processes); Relationships (senior executives impacting effective decision making and engagement); and Emotions (energy and commitment).     

Ringtone highlights that Nokia’s decline cannot be explained by a single, simple answer and explains how the interplay between strategic insights Nokia’s managers gained, organisational choices they made, their behaviour and interactions and their emotional engagement drove competitive outcomes, both good and bad. 

Offering key lessons for managers, executives and corporate strategists, Ringtone is a must-read for those wanting to either forge or maintain a leading position in their industry in light of the rapid advancement of technology, market change and growing complexities. ­­

About INSEAD, The Business School for the World

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching.

With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. The school’s 145 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA Executive MBAExecutive Master in FinanceExecutive Master in Consulting and Coaching for Change and PhD programmes. In addition, more than 11,000 executives participate in INSEAD's executive education programmes each year.

In addition to INSEAD's programmes on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become truly “The Business School for the World”.

INSEAD’s MBA programme is ranked #1 by the Financial Times in 2016 and 2017. 

Contacts for press


Sophie Badré
Tel: +33 1 60 72 45 26

Julia Irrgang
Tel +33 1 60 72 93 34


Sophie Badré
Tel: +33 1 60 72 45 26

Aileen Huang
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Middle East

Zeina Sleiman
Tel + 971 50 640 31 91

Linda Furtado
Tel +971 2 6515309

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