Journal Article
Resources are a key hurdle faced by many organizations - not only small, bootstrapped firms, but also large ones, where competition for funds and talent can be just as tough. Resourcefulness, in contrast, is not about the resources a company has, it’s about the ability to creatively leverage the world’s constellation of knowledge, expertise, resources, and capabilities, even without owning them. Resourcefulness allows you to achieve much more than you could accomplish using only your own resources and capabilities—and to do so at lower cost, with less capital, and often with greater expertise and speed than you could on your own. By prioritizing creativity, DeepSeek was developed at a fraction of the cost and time of what investors have been told is necessary to build a powerful AI model.
Faculty
Distinguished Professor of Strategy and International Management, Emeritus
Affiliate Professor of Strategy