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Financial Times – Mastering Strategy

Doz Y. L., Thanheiser H. (2000). 
The Art and Science of Corporate Renewal.
 Financial Times – Mastering Strategy (pp. 279-284). FT Prentice Hall.
Book Chapter
Leaders in the 1990s moved away from portfolio and financial restructuring that typified the previous decade - but the ingredients for a successful transformation still elude many businesses. According to the authors, leaders need to set new ambitions and to redefine their organization's focus; to establish clear operational and organizational rules; and to rekindle the commitment and emotional loyalty of employees. An initial surge of energy should be followed by a carefully managed diffusion process. Current wisdom says that companies should adopt a learning culture and be entrepreneurial, while the CEO needs to be the "first servant" rather than the "autocratic boss."
Faculty

Emeritus Professor of Strategic Management

Emeritus Professor of Strategy and Management