Marketing

 

Seminars


DateVenue Speaker & Topic Documents

6th October, 2021

FBL:09.00 AM - 10.00 AM
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SGP:03.00 PM - 04.00 PM
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Harald Van Heerde 
(Univ Of New South Wales-Unsw) 
How Curation Shapes Demand for Digital Information Goods: Estimating Playlist Elasticities for Music Streaming Services
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Paper

13th October, 2021

FBL:09.00 AM - 10.00 AM
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SGP:03.00 PM - 04.00 PM
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Simona Botti 
(London Business School) 
What is the value of knowing an undesirable, unavoidable future?

10th November, 2021

FBL:09.00 AM - 10.00 AM
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SGP:04.00 PM - 05.00 PM
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Hema Yoganarasimhan 
(University of Washington) 
TBA

1st December, 2021

FBL:09.00 AM - 10.00 AM
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SGP:04.00 PM - 05.00 PM
()

Xianchi Dai 
(Chinese Univ Hong Kong CUHK) 
TBA
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