Marketing

 

Seminars


DateVenue Speaker & Topic Documents

6th June, 2018

FBL:09.00 AM - 12.00 PM
(MB1.31)

SGP:03.00 PM - 06.00 PM
(654)

Wendy Wood 
(INSEAD) 
Marketing Workshop: Meta-Analysis and Research Replicability
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Paper 1

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Paper 2

11th June, 2018

FBL:09.00 AM - 10.30 AM
(MB1.31)

SGP:03.00 PM - 04.30 PM
(654)

Yangjie Gu 
(HEC School of Management) 
The Role of Supply-Specific Abundance in Consumers’ Assortment Size Preferences
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Paper

20th June, 2018

FBL:09.00 AM - 10.30 AM
(MB1.31)

SGP:03.00 PM - 04.30 PM
(654)

Professor Rajesh Chandy  
(London Business School) 
The Marketing Lives of Micro-Entrepreneurs

27th June, 2018

FBL:09.00 AM - 10.30 AM
(MB1.31)

SGP:03.00 PM - 04.30 PM
(654)

Dominique Lauga 
(University of Cambridge) 
Ratings, Reviews, and the Marketing of New Products
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Paper

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Email: insead.marketing-area@insead.edu

 

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