In Executive Education, Jürgen’s focus is on the strategic questions that senior R&D managers (should) ask themselves to increase the value of their operations. He directs programs and also teaches individual sessions in those programs.

Jürgen directs the SRDM Open Enrollment Program, which is a one-week program offered twice a year on the INSEAD Europe campus. This program is aimed at upper mid-level and senior-level R&D managers, and its content accordingly focuses on strategic issues in R&D management and innovation—with a particular emphasis on linking the R&D function to the firm’s overall business strategy. It covers topics ranging from identifying sources of innovation, the formulation of an R&D strategy, building an R&D portfolios via defining good innovation processes and building innovative teams to defining good measurement systems for R&D.

Jürgen also works with individual clients directly in designing and running custom programs that center on making innovation happen within organizations. He has worked with both public and private companies in the life sciences and in the mechanical and aeronautical industries.

Jürgen’s teaching interests in Executive education include formulating innovation strategies, building innovation portfolios, and creating an organizational environment conducive to innovation by way of choosing appropriate innovation processes and identifying measurement systems that are relevant.

Jürgen teaches the EMBA elective course entitled “Innovation Management”. It addresses issues related to the management of new product development, and it adopts the perspective of a senior manager who must design an NPD organization and also establish its strategic purpose in the firm’s overall context. This course covers topics that include identifying the sources of innovation, formulating good innovation strategies, developing a project and technology portfolio, choosing an appropriate innovation process, managing cost and performance, and the pros and cons of product modularity.

In the MBA program, Jürgen teaches the elective “Strategies for Product and Service Development”. Although this course also covers some strategic aspects of R&D management, it complements that coverage with more applied topics related to the development process itself.

Jürgen teaches two courses in the PhD program. In one of these, the “Technology Management Seminar”, students read and discuss seminal and recent papers on the management of technology and new product development. The goal of his second course, “From Idea to Paper”, is to immerse students in the process of writing a paper-by actually writing a paper.

McKinsey and Lunar (with Manuel Sosa). Case study on how to acquire new capabilities, especially design capabilities, via acquisition (pre-release)

Portfolio Management at Printing Equipment (with Christoph Loch): Half- or full-day simulation game of portfolio management in R&D (for MBA and Executive Education)

NPD Incentive Game: Half-day simulation game based on the role of incentives in NPD (for MBA and Executive Education)

EUROCONTROL Experimental Center (with Christoph Loch): Case study on project management in the context of changing project objectives (pre-release)

American Switching Systems (with Christoph Loch): Renovation of a case study on project selection in NPD (original study undertaken by Christoph Loch in 1996)