Here is a sample of what participants have to say about their experience on Driving Digital Marketing Strategy.
My Action Learning Project was laser-focused on our own needs as a company and the parallel needs of our clients to respond to disruption. I used my project to build deep understanding of the customer journey and key touchpoints; and to explore how deploying virality, innovation, new business models and a re-invigorated customer-centricity can build loyalty and drive success.
Tarek El Bably
Senior Manager, PwC Middle East