- Executives and senior managers from all business areas and professionals who strive to develop a strategic understanding of digital marketing strategy and transform their organisation from within, with the customer at the centre
- Team leaders and managers seeking to develop and integrate cutting-edge digital marketing practices into their business processes and corporate culture
- Executives seeking to develop new sustainable, data-driven business models, manage change and extract value out of changing markets in a digital world
- Executives aiming to drive digital initiatives in their company or industry
- Executives coming in groups/teams to collaborate on Action Learning Projects tailored to their organisation’s context.