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Programme Directors

Joerg Niessing

Senior Affiliate Professor of Marketing

Joerg Niessing is a Senior Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to marketing, branding and digitisation. His credentials do not only come from his academic career, but also from over 13 years in consulting. He focuses on building leading brands and delivering profitable growth through the development of outstanding customer experiences, distinctive customer insights and data analytics.

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David Dubois

Associate Professor of Marketing and The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour

David Dubois is an global expert on customer centricity, data analytics and digital transformation. A passionate educator, Professor Dubois combines his award-winning research activities, case studies, and his field experience with Big Tech, B2C/B2B companies and start-ups to help executives to unlock value through analytics and insights generation, drive effective omnichannel go-to-market strategies and communication, and successfully drive the transformation of their businesses. He holds a PhD in Marketing from the Kellogg School of Management at Northwestern University and teaches in many of INSEAD’s flagship executive education programs as well as in the MBA and PhD programs.

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Learning Coach


Learning coaches, led by INSEAD alumni, are available throughout the programme to help participants achieve their learning objectives, as well as help move the discussion forward and exchange ideas with them.

Experienced and successful business professionals from diverse industries, our learning coaches guide the participants in their learning journey, especially their Action Learning Project (ALP), to bring the learning alive in the participants’ business context. They work closely with the participants and help them design an ALP that focuses on their personal development goals, provide feedback and keep them moving in the right direction.

INSEAD Personalised Experience




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