Participant Profile

 

The B2B Marketing Strategies is designed for executives in B2B industries and professional service-organisations seeking to lead transformation in a digital world:

  • Senior executives at general management level or heading sales or marketing functions in their organisations
  • Executives working in professional service-organisations who wish to improve their ability to design and deliver outstanding customer experiences
  • Executives in B2B industries seeking to develop successful business strategies in today’s agile and digital world
  • Executives from all business areas who wish to develop their strategic understanding and build a roadmap to transform marketing within their organisations
  • Executives who want to move from products to solutions and create differentiation strategies for future growth
  • Executives who want to understand how becoming more customer-centric in B2B environments can create value for their organisations.

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