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B2B Marketing Strategies

The B2B Marketing Strategies programme explores the marketing competencies B2B companies need to win in this environment. 

Participant Profile

The B2B Marketing Strategies is designed for executives in B2B industries and professional service-organisations seeking to lead transformation in a digital world:

  • Senior executives at general management level or heading sales or marketing functions in their organisations
  • Executives working in professional service-organisations who wish to improve their ability to design and deliver outstanding customer experiences
  • Executives in B2B industries seeking to develop successful business strategies in today’s agile and digital world
  • Executives from all business areas who wish to develop their strategic understanding and build a roadmap to transform marketing within their organisations
  • Executives who want to move from products to solutions and create differentiation strategies for future growth
  • Executives who want to understand how becoming more customer-centric in B2B environments can create value for their organisations.