The B2B Marketing Strategies is designed for executives in B2B industries and professional service-organisations seeking to lead transformation in a digital world:
- Senior executives at general management level or heading sales or marketing functions in their organisations
- Executives working in professional service-organisations who wish to improve their ability to design and deliver outstanding customer experiences
- Executives in B2B industries seeking to develop successful business strategies in today’s agile and digital world
- Executives from all business areas who wish to develop their strategic understanding and build a roadmap to transform marketing within their organisations
- Executives who want to move from products to solutions and create differentiation strategies for future growth
- Executives who want to understand how becoming more customer-centric in B2B environments can create value for their organisations.