B2B Marketing Strategies

Joerg Niessing 

Affiliate Professor of Marketing

Joerg Niessing is an Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to marketing, branding and digitisation. His credentials do not only come from his academic career, but also from over 13 years in consulting. He focuses on building leading brands and delivering profitable growth through the development of outstanding customer experiences, distinctive customer insights and data analytics.

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Wolfgang Ulaga 

Senior Affiliate Professor of Marketing

Wolfgang Ulaga works with executives, managers, scholars and students around the globe on building and growing competencies and skills in marketing and sales of products, services and customer solutions, with an emphasis on business-to-business (B2B) markets.

His executive education activities focus on how companies can achieve marketing and commercial excellence by (co-) creating value for (and with) B2B customers, capture (more) value through better pricing, strategically compete through service excellence, translate data and analytics into digital B2B services that generate revenues and profits, and differentiate from competition through outstanding customer experiences in professional services and industrial goods markets. 

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