Meet the Author: André Hoffmann’s Book Launch

Join us for the exclusive launch of The New Nature of Business: The Path to Prosperity and Sustainability by INSEAD alumnus André Hoffmann MBA'90D. This book is a pioneering exploration of how business can redefine its relationship with nature and drive sustainable progress. Taking place at the INSEAD Asia Campus, this event invites students, alumni, journalists, and industry leaders for an evening of insightful dialogue and networking.  

The programme will begin with a welcome by Dean Francisco Veloso, who will highlight the alignment between André's book and INSEAD's commitment to sustainable management education. Following this, André will engage in a fireside chat with Michelle Martin, a leading journalist, to discuss the book's transformative vision, particularly in an Asian context.  

A dynamic panel will then explore The New Nature of Business in Asia, featuring André Hoffmann MBA'90D, Deputy Dean & Dean of Faculty Peter Joos, Michelle Cheo MBA'04D and Christina Law MBA'91D, both business leaders from the INSEAD alumni community. This discussion will delve into themes from the book, including leadership, new measures of success, and a renewed partnership with nature.

The evening will conclude with a book signing and a networking reception, where you can connect with like-minded professionals and thought leaders.