A 5-day virtual entrepreneurship bootcamp

tailored for talented and curious high school students of 15-18 years of age

In light the growing COVID-19 crisis, [email protected] will not host students on the INSEAD Fontainebleau campus this summer. In place of our residential programme, we are pleased to announce the launch of STARTUP – a 5-day virtual entrepreneurship bootcamp tailored for talented and curious high school students of 15-18 years of age.

Aimed to inspire and empower young talents to develop a deeper appreciation and understanding of the exciting world of founders, the programme features 4 daily hours of live lectures by INSEAD faculty, talks by distinguished INSEAD alumni entrepreneurs, interactive learning experience through simulation, teamwork and mentoring. To further enrich the programme, participants will also be given extra individual and team assignments to complete outside the scheduled programme hours.

The content of STARTUP by [email protected] is complementary to our in-person [email protected] programme, which we hope will resume in 2022. in Startup we focus on new venture creation and entrepreneurship over five days. in [email protected] we look at business awareness in general over two weeks. Age-permitting it is absolutely fine to attend both programmes. In fact, STARTUP by [email protected] is good preparation for the in-person [email protected]

Online Academic Enrichment

STARTUP by [email protected] provides in-depth and interactive exploration of the world of entrepreneurship and a step-by step approach for aspiring young entrepreneurs looking to convert ideas into up-and-running, revenue-generating business.

It draws on a live simulation and lectures by INSEAD faculty, experiences of guest-speakers and a final group project – complete with a pitch to a panel of judges made of real investors and entrepreneurs. By the end, students will have a good understanding of an entrepreneurship journey from ideating to designing a compelling business model and recruiting a team.

A Rich and Interactive Learning Experience.

Each class is limited to a maximum of 45 students to ensure a rich and interactive learning experience.
Daily classroom instruction features carefully selected advanced content adapted to a high school audience as well as a live simulation originally designed for the STARTUP programme.

A Real-Time Online Instruction

Students meet for four hours each day (Monday–Friday) for live classroom discussion with INSEAD faculty, INSEAD alumni entrepreneurs, mentors and peers. Students can choose to attend the morning (9:00AM to 1:00PM CET) OR afternoon (2:00PM to 6:00PM CET). Note that students cannot switch from morning to afternoon session or vice versa.


Similar to what you would experience at [email protected], students can expect an intensive, rich, interactive workload of assignments - to complete outside the scheduled programme hours. Coursework includes assigned readings, individual and teamwork, and more.

Active Student Engagement

Active participation is key to creating an online community of engaged learners, and students are expected to participate in class and engage with their peers, faculty. mentors and guest speakers. Note that attendance to all live classes is compulsory and students will be excluded from the programme would they fail to attend a session.

For Online Classroom Technology Requirements, please click here



Here is a link to Natalie, Odessa and Valli’s podcast “Chattick” which they created following their working together on their STARTUP by [email protected] team


Faculty and Contributors


Adrian Johnson (INSEAD MBA’90J)

INSEAD Adjunct Professor of Entrepreneurship
Programme Director, [email protected]


David Dubois

INSEAD Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour


Horacio Falcao

INSEAD Professor of Management Practice


Manuel Sosa

INSEAD Associate Professor of Technology and Operations Management
Director of the Heinrich and Esther Baumann – Steiner Fund for Creativity and Business


Erin Meyer

Senior Affiliate Professor of Organisational Behaviour


Melanie Milovac

INSEAD Assistant Professor of Entrepreneurship and Family Enterprise



Peter Zemsky

Deputy Dean, Professor of Strategy
The Eli Lilly Chaired Professor of Strategy and Innovation



Johan Sundberg (INSEAD MBA’91D)

Partner, LiveCASE & Co-Founder MrFootage Ltd


Abhishek Bahl (INSEAD MBA'8D)

Founder, Jet Learn



Renata Casoli

Innovation enthusiast, Product Manager, Startup Mentor at Rockstart, THNKER


John Bowles

Performer - Communicator - Storyteller


Hugo Posay




Day 1 (The Opportunity)

Welcome and introduction
Deputy Dean Peter Zemsky & Programme Director Adrian Johnson

Ice-Breaker and Team Builder
Digital Team-Building Escape Game

Uncovering innovation opportunities
Generating ideas and filtering to one team idea to work on during the week
Prof. Manuel Sosa

From idea to value proposition
The Value Proposition Canvas
Prof. Adrian Johnson

Day 2 (The Business Model)

From value proposition to business model
The business model canvas and the minimum viable product (MVP)
Prof. Adrian Johnson

Launch your MVP in an hour
Abhishek Bahl, Founder of Jet Learn (INSEAD MBA D08)
Renata Casoli, Innovation enthusiast, Product Manager, Startup Mentor at Rockstart, THNKER

Team work in BORs with INSEAD Student & Alumni mentors
Creating the value proposition and business model

Day 3 (The Market)

Market sizing, gathering and using data, digital marketing strategies
Prof. David Dubois

Building a YouTube business and how to use video in marketing
YouTube star Hugo Posay

Day 4 (Strategy and Implementation)

Crafting the perfect pitch
Prof. Melanie Milovac

Operations, financing the business and strategy
Blue Ocean Strategy
Prof. Adrian Johnson

Team work in BORs with INSEAD Student & Alumni mentors
Bringing everything together

Day 5 (Pitching)

Pitch practise in team BORs with INSEAD Student & Alumni mentors

Pitches to INSEAD Alumni Judges!

Keynote speaker (TBC)

Judges’ feedback on the pitches.
Announcement of the winners!

Final words and next steps …

Asynchronous work outside the scheduled sessions:
- Individual and team assignments
- Prof. Horacio Falcao course on Negotiation
- John Bowles course on Story Telling

Keynote Speakers:

Session 1 and Session 2
“The Chattick story, how three [email protected] Alumna created a global podcast together"
Natalie Daria Abboud, Odessa Sanchez, Valli Vikram

Session 3
Chantal Ambord (INSEAD MBA J15)
Operating Partner at EQT Ventures, Angel Investor
Former Executive at BlaBlaCar

Session 4
Prof. Erin Meyer (Professor of Management Practice, INSEAD)
Author of the best-selling books:
“The Culture Map: Breaking Through the Invisible Boundaries of Global Business”
“No Rules Rules: Netflix and the Culture of Reinvention”

Session dates

Session 1
Monday 5th - Friday 9th Jul. 2021 – 9AM-1PM CET

Session 2
Monday 5th - Friday 9th Jul. 2021 – 2PM-6PM CET

Session 3
Monday 12th - Friday 16th Jul. 2021- 9AM-1PM CET

Session 4
Monday 12th - Friday 16th Jul. 2021- 2PM-6PM CET



To apply, students must be between 15-18 years of age and currently studying in high school or just graduated from high school.

A completed application consists of 4 parts:

1. A completed application form.
2. A copy of a transcript or recent school report (please provide an English translation if needed).
3. A personal statement (up to 500 words).
4. A registration fee of €50 (online payment link will be provided at the end of the application form)

To access the application form, please click here

The application deadline is Saturday 1st May (23:59 CET)





The programme fee is €1250. Special rates are available for INSEAD Alumni (€950) and Faculty and Staff (€600).

All payments are due by June 5th

Application deadline

Saturday 1st May (23:59 CET)

Admission date

Tuesday, 1st June

INSEAD Personalised Experience




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