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We are pleased to continue to offer STARTUP -  5-day virtual entrepreneurship bootcamp tailored for talented and curious high school students of 15-18 years of age.

Aimed to inspire and empower young talents to develop a deeper appreciation and understanding of the exciting world of founders, the programme features 4 daily hours of live lectures by INSEAD faculty, talks by distinguished INSEAD alumni entrepreneurs, interactive learning experience through simulation, teamwork and mentoring. To further enrich the programme, participants will also be given extra individual and team assignments to complete outside the scheduled programme hours.

The content of STARTUP is complementary to our in-person Summer School, in Startup we focus on new venture creation and entrepreneurship over five days. in Summer School we look at business awareness in general over two weeks. Age-permitting it is absolutely fine to attend both programmes. In fact, STARTUP is good preparation for the in-person Summer School.

Online Academic Enrichment

STARTUP provides in-depth and interactive exploration of the world of entrepreneurship and a step-by step approach for aspiring young entrepreneurs looking to convert ideas into up-and-running, revenue-generating business.

It draws on a live simulation and lectures by INSEAD faculty, experiences of guest-speakers and a final group project – complete with a pitch to a panel of judges made of real investors and entrepreneurs. By the end, students will have a good understanding of an entrepreneurship journey from ideating to designing a compelling business model and recruiting a team.

A Rich and Interactive Learning Experience.

Class is limited to a maximum of 45 students to ensure a rich and interactive learning experience.
Daily classroom instruction features carefully selected advanced content adapted to a high school audience as well as a live simulation originally designed for the STARTUP programme.

A Real-Time Online Instruction

Students meet for four hours each day (Monday–Friday) for live classroom discussion with INSEAD faculty, INSEAD alumni entrepreneurs, mentors and peers.


Similar to what you would experience at Summer School, students can expect an intensive, rich, interactive workload of assignments - to complete outside the scheduled programme hours. Coursework includes assigned readings, individual and teamwork, and more.

Active Student Engagement

Active participation is key to creating an online community of engaged learners, and students are expected to participate in class and engage with their peers, faculty. mentors and guest speakers. Note that attendance to all live classes is compulsory and students will be excluded from the programme would they fail to attend a session.

For Online Classroom Technology Requirements, please click here



Here is a link to Natalie, Odessa and Valli’s podcast “Chattick” which they created following their working together on their STARTUP team


Faculty and Contributors


Adrian Johnson (INSEAD MBA’90J)

INSEAD Adjunct Professor of Entrepreneurship
Programme Director, INSEAD Summer School


David Dubois

INSEAD Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour


Horacio Falcao

INSEAD Professor of Management Practice


Manuel Sosa

INSEAD Associate Professor of Technology and Operations Management
Director of the Heinrich and Esther Baumann – Steiner Fund for Creativity and Business


Erin Meyer

Senior Affiliate Professor of Organisational Behaviour


Melanie Milovac

INSEAD Assistant Professor of Entrepreneurship and Family Enterprise



Peter Zemsky

Deputy Dean, Professor of Strategy
The Eli Lilly Chaired Professor of Strategy and Innovation



Johan Sundberg (INSEAD MBA’91D)

Partner, LiveCASE & Co-Founder MrFootage Ltd


Abhishek Bahl (INSEAD MBA'8D)

Founder, Jet Learn



Renata Casoli

Innovation enthusiast, Product Manager, Startup Mentor at Rockstart, THNKER


John Bowles

Performer - Communicator - Storyteller


Hugo Posay




Day 1 - The Opportunity

Day 2 - The Business Model

Day 3 - The Market

Day 4 - Strategy and Implementation

Day 5 - Pitching

Session dates & timings



Session 1: Monday 3rd - Friday 7th July 2023 – 9AM-1PM - CEST (France time)

Session 2: Monday 3rd - Friday 7th July 2023 – 2PM-6PM - CEST (France time)






To apply, students must be between 15-18 years of age and currently studying in high school or just graduated from high school.

A completed application consists of 4 parts:

1. A completed application form.
2. A copy of a transcript or recent school report (please provide an English translation if needed).
3. A personal statement (up to 500 words).
4. A registration fee of €60 (online payment link will be provided at the end of the application form)

To submit your application form please click here.






The programme fee is €1288. Special rates are available for INSEAD Alumni (€979) and Faculty and Staff (€618).

All payments are due by June 1st.


Application deadline

15th April 2023 (23:59 CET)

Applications submitted during our rolling admission round will be reviewed on a rolling basis until the programme is full.

Admission date

15th May 2023

INSEAD Personalised Experience




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