In light the growing COVID-19 crisis, [email protected] will not host students on the INSEAD Fontainebleau campus this summer. In place of our residential programme, we are pleased to announce the launch of STARTUP – a 5-day virtual entrepreneurship bootcamp tailored for talented and curious high school students of 15-18 years of age.
Aimed to inspire and empower young talents to develop a deeper appreciation and understanding of the exciting world of founders, the programme features 4 daily hours of live lectures by INSEAD faculty, talks by distinguished INSEAD alumni entrepreneurs, interactive learning experience through simulation, teamwork and mentoring. To further enrich the programme, participants will also be given extra individual and team assignments to complete outside the scheduled programme hours.
Online Academic Enrichment
STARTUP by [email protected] provides in-depth and interactive exploration of the world of entrepreneurship and a step-by step approach for aspiring young entrepreneurs looking to convert ideas into up-and-running, revenue-generating business.
It draws on a live simulation and lectures by INSEAD faculty, experiences of guest-speakers and a final group project – complete with a pitch to a panel of judges made of real investors and entrepreneurs. By the end, students will have a good understanding of an entrepreneurship journey from ideating to designing a compelling business model and recruiting a team.
A Rich and Interactive Learning Experience.
Each class is limited to a maximum of 40 students to ensure a rich and interactive learning experience.
Daily classroom instruction features carefully selected advanced content adapted to a high school audience as well as a live simulation originally designed for the STARTUP programme.
A Real-Time Online Instruction
Students meet for four hours each day (Monday–Friday) for live classroom discussion with INSEAD faculty, INSEAD alumni entrepreneurs, mentors and peers. Students can choose to attend the morning (9:00AM to 1:00PM CET) OR afternoon (2:00PM to 6:00PM CET). Note that students cannot switch from morning to afternoon session or vice versa.
Similar to what you would experience at [email protected], students can expect an intensive, rich, interactive workload of assignments - to complete outside the scheduled programme hours. Coursework includes assigned readings, individual and teamwork, and more.
Active Student Engagement
Active participation is key to creating an online community of engaged learners, and students are expected to participate in class and engage with their peers, faculty. mentors and guest speakers. Note that attendance to all live classes is compulsory and students will be excluded from the programme would they fail to attend a session.
For Online Classroom Technology Requirements, please click here
Founder, Jet Learn
Chief of Staff to the COO, Bla Bla Car
INSEAD Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour
INSEAD Senior Affiliate Professor of Decision Sciences
Global Workplace and Experience Director, ISS A/S
Partner, LiveCASE & Co-Founder MrFootage Ltd
Founding Executive Director, Hoffmann Global Institute for Business and Society, INSEAD
INSEAD Associate Professor of Technology and Operations Management
Director of the Heinrich and Esther Baumann – Steiner Fund for Creativity and Business
INSEAD Assistant Professor of Entrepreneurship and Family Enterprise
Partner Manager, Google
INSEAD Associate Professor of Decision Sciences
INSEAD Deputy Dean, Professor of Strategy
The Eli Lilly Chaired Professor of Strategy and Innovation
Director of Operations, EF Education First
Strategic Sourcing Manager, Johnson & Johnson
Co-Owner, TEMBO HOLDINGS; Co-Owner & CFO, Hunter Orchards, Inc.
Partner, Beyond Advisors
Managing Partner and Founder, AltFin
Director of Procurement and Contracts, DXB Entertainments
Chairman, Westbourne School
Owner, Fladner Consulting
Co-Founder, Salad Break
Director - Strategy and Corporate Projects, Al Dahra Holding
Marketing Manager-EMEA, Dow
Global Co-Chair Technology & Sourcing, DLA Piper
Consultant / Entrepreneur
Regional Manager Contract Management, Saipem
Advisor - Product Strategist
Thanks to Mark Peters of Westbourne School, Adrian Johnson, and the GEMBA 21 “SmartBeehive” team - Mark Fadel, Pier Vincenzo Arrica, and Tad Baldani Caravieri -
Co-Founder, Chief Business Officer,
Co-Founder, Map of the Money
Hewlett Packard Enterprise, Director of Marketing for CEEMA
Founder and CEO, AmphiMedia
Day 1 (The Opportunity)
Uncovering innovation opportunities
The value proposition
Negotiation (Part 1)
Day 2 (The Business Model)
Culture Eats Strategy for Breakfast and other learnings from Google
Pricing and business models
Launch your MVP in an hour
Team work with INSEAD Student & Alumni mentors
Day 3 (The Market)
Market sizing, gathering and using data, digital marketing strategies
Building a YouTube business and how to use video in marketing
Day 4 (Strategy and Execution)
Crafting the perfect pitch
Operations, financing the business and strategy
Negotiation (Part 2)
Team work in BORs with INSEAD Student & Alumni mentors
Day 5 (The Pitching)
Team pitch practise
Pitches to INSEAD Alumni Judges!
Judges’ feedback on the pitches. Announcement of the winners!
Final words and next steps …
There will be individual and team assignments between days.
Monday 13th July - Friday 17th July, 9:00AM-1:00PM CEST
Monday 13th July - Friday 17th July, 2:00PM-6:00PM CEST
Monday 27th July - Friday 31st July, 9:00AM-1:00PM CEST
Monday 27th July - Friday 31st Jul, 2:00PM-6:00PM CEST
Monday 3rd August - Friday 7th August, 9:00AM-1:00PM CEST
To apply, students must be between 15-18 years of age and currently studying in high school or just graduated from high school.
A completed application consists of 4 parts:
1. A completed application form.
2. A copy of a transcript or recent school report (please provide an English translation if needed).
3. A personal statement (up to 500 words).
4. A registration fee of €30 (online payment link will be provided at the end of the application form)
The application process is closed. To join our mailing list for the 2021 [email protected] programme, please click here.
Apply by Thursday June 4th (23:59 CET) and benefit from an early bird discount of 10%.
All payments are due by Thursday, June 25th.
The programme fee is €1200 but a special rate of €900 is offered to children and grandchildren of INSEAD alumni.
INSEAD faculty and staff rate is €600.
Thursday, 4 June 23:59 CEST
Thursday, 11 June 23:59 CEST
Monday, 22 June
Applications submitted during our rolling admission round will be reviewed on a rolling basis until the programme is full.