STARTUP by summer @ INSEAD


A 5-day virtual entrepreneurship bootcamp tailored for
talented and curious high school students of 15-18 years of age


In light of the continuing COVID-19 crisis, we are pleased to confirm that STARTUP - our 5-day virtual entrepreneurship bootcamp tailored for talented and curious high school students of 15-18 years of age - is confirmed in Summer 2021.

We also hope to offer our 2-week residential programme [email protected] on the INSEAD Europe campus in Fontainebleau from Jul. 25th to Aug. 7th 2021, assuming continuing positive developments in the fight against the pandemic.

For STARTUP 2021 session dates and to register your interest to STARTUP and [email protected], please click here.

Registrations for both online and residential programme will start on March 15th.

In light the growing COVID-19 crisis, [email protected] will not host students on the INSEAD Fontainebleau campus this summer. In place of our residential programme, we are pleased to announce the launch of STARTUP – a 5-day virtual entrepreneurship bootcamp tailored for talented and curious high school students of 15-18 years of age.

Aimed to inspire and empower young talents to develop a deeper appreciation and understanding of the exciting world of founders, the programme features 4 daily hours of live lectures by INSEAD faculty, talks by distinguished INSEAD alumni entrepreneurs, interactive learning experience through simulation, teamwork and mentoring. To further enrich the programme, participants will also be given extra individual and team assignments to complete outside the scheduled programme hours.

Online Academic Enrichment

STARTUP by [email protected] provides in-depth and interactive exploration of the world of entrepreneurship and a step-by step approach for aspiring young entrepreneurs looking to convert ideas into up-and-running, revenue-generating business.

It draws on a live simulation and lectures by INSEAD faculty, experiences of guest-speakers and a final group project – complete with a pitch to a panel of judges made of real investors and entrepreneurs. By the end, students will have a good understanding of an entrepreneurship journey from ideating to designing a compelling business model and recruiting a team.

A Rich and Interactive Learning Experience.

Each class is limited to a maximum of 40 students to ensure a rich and interactive learning experience.
Daily classroom instruction features carefully selected advanced content adapted to a high school audience as well as a live simulation originally designed for the STARTUP programme.

A Real-Time Online Instruction

Students meet for four hours each day (Monday–Friday) for live classroom discussion with INSEAD faculty, INSEAD alumni entrepreneurs, mentors and peers. Students can choose to attend the morning (9:00AM to 1:00PM CET) OR afternoon (2:00PM to 6:00PM CET). Note that students cannot switch from morning to afternoon session or vice versa.


Similar to what you would experience at [email protected], students can expect an intensive, rich, interactive workload of assignments - to complete outside the scheduled programme hours. Coursework includes assigned readings, individual and teamwork, and more.

Active Student Engagement

Active participation is key to creating an online community of engaged learners, and students are expected to participate in class and engage with their peers, faculty. mentors and guest speakers. Note that attendance to all live classes is compulsory and students will be excluded from the programme would they fail to attend a session.

For Online Classroom Technology Requirements, please click here

Faculty & Contributors

Adrian Johnson

INSEAD Adjunct Professor of Entrepreneurship
Programme Director, [email protected]


Abhishek Bahl (MBA 08D)

Founder, Jet Learn



Chantal Ambord (MBA 15J)

Chief of Staff to the COO, Bla Bla Car



David Dubois

INSEAD Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour


Horacio Falcao

INSEAD Senior Affiliate Professor of Decision Sciences


Hugo Posay



Inge Selawry (MBA 92D)

Global Workplace and Experience Director, ISS A/S


Johan Sundberg

Partner, LiveCASE & Co-Founder MrFootage Ltd


Katell Le Goulven

Founding Executive Director, Hoffmann Global Institute for Business and Society, INSEAD


Manuel Sosa

INSEAD Associate Professor of Technology and Operations Management
Director of the Heinrich and Esther Baumann – Steiner Fund for Creativity and Business


Melanie Milovac

INSEAD Assistant Professor of Entrepreneurship and Family Enterprise


Mette Knak

Partner Manager, Google



Neil Bearden

INSEAD Associate Professor of Decision Sciences



Peter Zemsky

INSEAD Deputy Dean, Professor of Strategy
The Eli Lilly Chaired Professor of Strategy and Innovation




Renata Casoli

Entrepreneur in residence, Antler


Simon Squibb

Serial entrepreneur, angel investor, mentor and podcast host, The Good Luck Club






Angela Pereira (GEMBA 21)

Director of Operations, EF Education First


Anna Ong (MBA 09J)

Founder, WYSH


Beatricia Pahlevi Thamarica (GEMBA 21)

Strategic Sourcing Manager, Johnson & Johnson


David Stewart (GEMBA 21)

Co-Owner, TEMBO HOLDINGS; Co-Owner & CFO, Hunter Orchards, Inc.


Machiel Jansen Schoonhoven (MBA 91D)

Managing Partner and Founder, AltFin


Mark Fadel (GEMBA 21)

Director of Procurement and Contracts, DXB Entertainments


Mark Peters (MBA 98D)

Chairman, Westbourne School


Matthias Fladner (MBA 91D)

Owner, Fladner Consulting


Mia Carino (MBA 20D)

Co-Founder, Salad Break


Nisrine El Khoury (GEMBA 19)

Director - Strategy and Corporate Projects, Al Dahra Holding


Patrick Terkpertey (GEMBA 21)

Marketing Manager-EMEA, Dow


Paul Allen (GEMBA 19)

Global Co-Chair Technology & Sourcing, DLA Piper


Philip Siems (MBA 15J)

Consultant / Entrepreneur


Pier Vincenzo Arrica (GEMBA 21)

Regional Manager Contract Management, Saipem


Rashmi Vittal (MBA 08D)

Advisor - Product Strategist


Stéphane Pistono (GEMBA 21)

Head of Service Excellence Global Solution Center, Sanofi


Tad Baldani Caravier (GEMBA 21)

Director, Global Grad Show


Udi Tirosh (MBA 91D)

Head of Product Management, Fluence Corporation




Thanks to Mark Peters of Westbourne School, Adrian Johnson, and the GEMBA 21 “SmartBeehive” team - Mark Fadel, Pier Vincenzo Arrica, and Tad Baldani Caravieri -
for sponsoring students on the programme!




Anna Ong (MBA 09J)

Founder, WYSH


Alexis Lhoyer (MBA 13D)

Co-Founder, Chief Business Officer,

Chab Events


Arnaud Bonzom

Co-Founder, Map of the Money



Jean Paul Sigwalt (MBA 00J)

Hewlett Packard Enterprise, Director of Marketing for CEEMA


Katherine Philips-Kaiser (MBA 97J)

Founder and CEO, AmphiMedia



Simon Squibb

Serial entrepreneur, angel investor, mentor and podcast host, The Good Luck Club


Tad Baldani Caravier (GEMBA 21)

Director, Global Grad Show



Day 1 (The Opportunity)

Welcome and introduction
Deputy Dean Peter Zemsky & Programme Director Adrian Johnson

Uncovering innovation opportunities
Prof. Manuel Sosa

The value proposition
Prof. Adrian Johnson

Negotiation (Part 1)
Prof. Horacio Falcao

Day 2 (The Business Model)

Culture Eats Strategy for Breakfast and other learnings from Google
Inge Selwary (MBA 92D) and Mette Knak (Partner Manager at Google)
Keynote Speakers

Chantal Ambord, Chief of Staff to the COO, Bla Bla Car (MBA 15J) or
Simon Squibb (Serial entrepreneur, angel investor, mentor and podcast host, The Good Luck Club)

Pricing and business models
The business model canvas and the minimum viable product

Launch your MVP in an hour
Abhishek Bahl, Founder of Jet Learn (MBA 08D)

Team work with INSEAD Student & Alumni mentors
Creating the value proposition and business model

Day 3 (The Market)

Market sizing, gathering and using data, digital marketing strategies
Prof. David Dubois

Building a YouTube business and how to use video in marketing
YouTube star Hugo Posay

Day 4 (Strategy and Execution)

Crafting the perfect pitch
Prof. Melanie Milovac

Operations, financing the business and strategy
Prof. Adrian Johnson

Negotiation (Part 2)
Prof. Horacio Falcao

Team work in BORs with INSEAD Student & Alumni mentors
Bringing everything together

Day 5 (The Pitching)

Team pitch practise

Pitches to INSEAD Alumni Judges!

Keynote Speaker
Kattel Le Goulven, Founding Executive Director, Hoffmann Global Institute for Business and Society

Judges’ feedback on the pitches. Announcement of the winners!

Final words and next steps …


There will be individual and team assignments between days.
Prof. Neil Bearden will be offering a video series on Storytelling for students to follow at their own pace during the week.

Session dates

Session 1
Monday 13th July - Friday 17th July, 9:00AM-1:00PM CEST

Session 2
Monday 13th July - Friday 17th July, 2:00PM-6:00PM CEST

Session 3
Monday 27th July - Friday 31st July, 9:00AM-1:00PM CEST

Session 4
Monday 27th July - Friday 31st Jul, 2:00PM-6:00PM CEST

Session 5
Monday 3rd August - Friday 7th August, 9:00AM-1:00PM CEST



To apply, students must be between 15-18 years of age and currently studying in high school or just graduated from high school.

A completed application consists of 4 parts:

1. A completed application form.
2. A copy of a transcript or recent school report (please provide an English translation if needed).
3. A personal statement (up to 500 words).
4. A registration fee of €30 (online payment link will be provided at the end of the application form)




Apply by Thursday June 4th (23:59 CET) and benefit from an early bird discount of 10%.

All payments are due by Thursday, June 25th.

The programme fee is €1200 but a special rate of €900 is offered to children and grandchildren of INSEAD alumni.

INSEAD faculty and staff rate is €600.



Early bird

Thursday, 4 June 23:59 CEST


Thursday, 11 June 23:59 CEST


Monday, 22 June

Applications submitted during our rolling admission round will be reviewed on a rolling basis until the programme is full.

INSEAD Personalised Experience




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