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STARTUP by summer@INSEAD (Hidden)

The Summer@INSEAD 2-week residential programme on INSEAD Europe campus in Fontainebleau will take place from 24 July to 6 August 2022. For more information, please click here.



We are pleased to continue to offer STARTUP -  5-day virtual entrepreneurship bootcamp tailored for talented and curious high school students of 15-18 years of age.

Aimed to inspire and empower young talents to develop a deeper appreciation and understanding of the exciting world of founders, the programme features 4 daily hours of live lectures by INSEAD faculty, talks by distinguished INSEAD alumni entrepreneurs, interactive learning experience through simulation, teamwork and mentoring. To further enrich the programme, participants will also be given extra individual and team assignments to complete outside the scheduled programme hours.

The content of STARTUP by Summer@INSEAD is complementary to our in-person Summer@INSEAD programme, in Startup we focus on new venture creation and entrepreneurship over five days. in Summer@INSEAD we look at business awareness in general over two weeks. Age-permitting it is absolutely fine to attend both programmes. In fact, STARTUP by Summer@INSEAD is good preparation for the in-person Summer@INSEAD.

Online Academic Enrichment

STARTUP by summer@INSEAD provides in-depth and interactive exploration of the world of entrepreneurship and a step-by step approach for aspiring young entrepreneurs looking to convert ideas into up-and-running, revenue-generating business.

It draws on a live simulation and lectures by INSEAD faculty, experiences of guest-speakers and a final group project – complete with a pitch to a panel of judges made of real investors and entrepreneurs. By the end, students will have a good understanding of an entrepreneurship journey from ideating to designing a compelling business model and recruiting a team.

A Rich and Interactive Learning Experience. 

Each class is limited to a maximum of 45 students to ensure a rich and interactive learning experience.
Daily classroom instruction features carefully selected advanced content adapted to a high school audience as well as a live simulation originally designed for the STARTUP programme.

A Real-Time Online Instruction

Students meet for four hours each day (Monday–Friday) for live classroom discussion with INSEAD faculty, INSEAD alumni entrepreneurs, mentors and peers. Students can choose to attend the morning (9:00AM to 1:00PM CET) OR afternoon (2:00PM to 6:00PM CET). Note that students cannot switch from morning to afternoon session or vice versa.


Similar to what you would experience at summer@INSEAD, students can expect an intensive, rich, interactive workload of assignments - to complete outside the scheduled programme hours. Coursework includes assigned readings, individual and teamwork, and more.

Active Student Engagement

Active participation is key to creating an online community of engaged learners, and students are expected to participate in class and engage with their peers, faculty. mentors and guest speakers. Note that attendance to all live classes is compulsory and students will be excluded from the programme would they fail to attend a session.

For Online Classroom Technology Requirements, please click here

Here is a link to Natalie, Odessa and Valli’s podcast “Chattick” which they created following their working together on their STARTUP by Summer@INSEAD team

Faculty and Contributors


Day 1 - The Opportunity

Day 2 - The Business Model

Day 3 - The Market

Day 4 - Strategy and Implementation

Day 5 - Pitching

Session dates


Session 1
Monday 4th - Friday 8th Jul. 2022 – 9AM-1PM CET


Session 2
Monday 4th - Friday 8th Jul. 2022 – 2PM-6PM CET


To apply, students must be between 15-18 years of age and currently studying in high school or just graduated from high school.

A completed application consists of 4 parts:

1. A completed application form.
2. A copy of a transcript or recent school report (please provide an English translation if needed).
3. A personal statement (up to 500 words).
4. A registration fee of €60 (online payment link will be provided at the end of the application form)

To access the application form, please click here


The programme fee is €1288. Special rates are available for INSEAD Alumni (€979) and Faculty and Staff (€618).

All payments are due by June 1st.







Application deadline

Friday, 15th April 2022 (23:59 CET)


Applications submitted during our rolling admission round will be reviewed on a rolling basis until the programme is full.


Admission date

Sunday, 15th May 2022

Rules for Participants


Rules for Participants



Participants are required to stay for the whole duration of the programme. Participants are expected to take part in all scheduled activities (classes, talks, teamwork ….). Only in special circumstances, and with the approval of the head of summer@INSEAD, may a participant missed a scheduled activity.

Cellular phones

Participants are not allowed to have mobilee phones turned on during class time or at any other time that requires their attention to be directed to summer@INSEAD activities.


Participants are expected to dress in a manner that is not disruptive to others. Dress code regulations include:

  • No clothing, accessories, bags, etc. displaying logos of racist groups, gangs, obscene language, vulgar gestures, drug references, racist, ethnic or sexual symbols, or slurs or symbols of hate, prejudice, intolerance or discrimination.
  • No underwear or nightdress as outerwear.
  • In virtual classrooms and teamwork, please note the following:
    • No hats, headwear, or sunglasses (except if outdoors, for religious observation, or by prescription)
    • Shirts must be worn at all times


Participants are not allowed to instigate or participate in pranks targeted toward other programme participants, staff, or participants of other programmes, as well as any other INSEAD staff, faculty, and guest speakers.

Code of Conduct


Code of Conduct



Participants in STARTUP by summer@INSEAD are expected to abide by the Code of Conduct below:

• Participants are expected to adhere to the highest standards of good citizenship, honesty, and integrity in their academic work and in their personal conduct.

• Participants are expected to show courtesy and respect for their fellow participants, for INSEAD staff and faculty for summer@INSEAD external service providers as well as for the summer@INSEAD speakers.

• Participants are expected to use language in a manner that is appropriate for a healthy learning environment. Obscene, derogatory, and abusive language is prohibited.

• Participants are expected to dress appropriately online, and in a manner that reflects positively on themselves, on summer@INSEAD, and INSEAD.

• Participants shall not take part in or facilitate discrimination of any kind, including, but not limited to, discrimination based on gender, race, national origin, ethnicity, age, religion, sexual orientation, disability, handicap, or intelligence.

• Participants are expected to be well behaved and follow the instructions of instructional staff, and other INSEAD personnel. Unruly behaviour will not be tolerated.

• Participants shall not engage in any form of harassment, bullying, or hazing. Harassment consists of conduct of any type (including but not limited to cyber, written, verbal, graphic or physical conduct) which has the purpose or effect of unreasonably interfering with an individual’s academic or work performance, or which creates an intimidating, hostile, or offensive learning or working environment.

• Participants shall not engage in any form of sexual harassment. Sexual harassment includes sexual conduct, or conduct with sexual overtones, which has the purpose or effect of unreasonably interfering with an individual’s academic or work performance or which creates an intimidating, hostile, or offensive learning, residential, or working environment.

• Participants shall uphold high standards of academic integrity through honesty, trust, fairness and responsibility. Participants are expected to demonstrate a spirit of cooperation and exploration within the academic guidelines provided by their instructors, and to meet the intellectual challenges of the programme through honest effort and hard work.

• Participants shall abide by all government laws.

Participants are expected to know and to follow all rules listed in this Code of Conduct, those listed in the Rules for Participants and the Guidelines on Digital Citizenship as well as the rules presented by the instructional staff during the programme.

Failure to abide by these rules may result in the immediate dismissal from the programme, even for first time offenders. Parents or guardians will be notified of violations.

Guidelines for Digital Citizenship



Respect Yourself! I will show respect for myself through my actions. I will select online names that are appropriate. I will consider the information and images I post online. I will not be obscene.

Protect Yourself! I will ensure that the information I post online will not put me at risk. I will not publish my personal details, contact details or a schedule of my activities. I will report any attacks or inappropriate behaviour directed at me. I will protect passwords, accounts and resources.

Respect Others! I will show respect to others. I will not use electronic mediums to flame, bully, harass, or stalk other people. I will show respect for other people in my choice of web sites. I will not visit sites that are degrading, pornographic, racist, or inappropriate. I will not abuse my rights of access and I will not enter other people’s private spaces or areas.

Protect Others! I will protect others by reporting abuse, not forwarding inappropriate materials or communications, and not visiting sites that are degrading, pornographic, racist, or inappropriate.

Protect Intellectual Property! I will request to use the software and media others produce. I will use free and open source alternatives rather than pirating software. I will purchase, license, and register all software. I will purchase my music and other media, and refrain from distributing these in a manner that violates their licenses. I will act with integrity.