BS in Business Administration (Marketing), Miami University; MS in Marketing, Loyola University Chicago; MBA, University of Michigan’s Ross School of Business
Allison’s research interests are marketing-centric, focusing on the managerial and consumer perspectives of branding and, more specifically, consumer-brand dynamics. She is especially interested in examining these dynamics within the luxury context, building upon her research examining brand extension, the concept of luxury, and the symbolic dimensions of consumption. Before joining INSEAD, Allison completed an MBA at the University of Michigan’s Ross School of Business as a Dean’s Impact Scholar, an MS in Marketing at Loyola University Chicago, and a BS in Business Administration (Marketing) at Miami University. Her professional experience includes roles as a management consultant at Boston Consulting Group (BCG) and Deloitte Consulting, as well as founding and managing a global luxury resale business.
