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“Ringtone” by INSEAD’s Yves Doz and Keeley Wilson wins prestigious Academy of Management’s 2018 George R. Terry Book Award

“Ringtone” by INSEAD’s Yves Doz and Keeley Wilson wins prestigious Academy of Management’s 2018 George R. Terry Book Award

“Ringtone” by INSEAD’s Yves Doz and Keeley Wilson wins prestigious Academy of Management’s 2018 George R. Terry Book Award

At the Academy of Management’s 2018 meeting in Chicago, Illinois, USA, on 12 August 2018, it was announced that the winner of the annual George R. Terry Book Award for best management book over the past two years was “Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones” by INSEAD’s Professor Yves Doz and senior researcher Keeley Wilson.

In selecting ‘Ringtone’ the judging committee noted “the depth of the case study, the scholarly argument and the insightful account explaining the rise and fall of Nokia”.

However, Ringtone is much more than a book about Nokia.  As other reviewers have commented, the lessons put forward in Ringtone are critical and of relevance to most companies today: Robert Burgelman of Stanford University wrote, “Their book will become an indispensable reference for the study of managerial responses to technological disruption”, while according to Ranjay Gulati of Harvard Business School, “By showcasing the enablers and disablers of this once powerful company, readers can perhaps learn to achieve the elusive goal of building organisations that last!”

About the George R. Terry Book Award:

The Academy of Management's George R. Terry Book Award is conferred annually to the book judged to have made the most outstanding contribution to the global advancement of management knowledge during the last two years.  Books that contribute to the advancement of management theory, conceptualisation, research, or practice are eligible for this prestigious award. To be considered for the award, submissions must be authored books published within the preceding two years.

About Ringtone:

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognisable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. Ringtone explores and analyses that journey and distils observations and learning points for anyone keen to understand how the interplay between strategic insights, organisational choices, behaviour and emotional engagement can drive competitive outcomes both good and bad.


Ringtone opens the proverbial “black box” of why and how things actually happen at the top of organizations. It offers valuable lessons for managers, executives and corporate strategists. It is a must read for anyone wanting to either forge or maintain a leading position in their industry in light of the rapid advancement of technology, market change and growing complexities. ­­

To find out more about the book, visit here.  

About INSEAD, The Business School for the World

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. Our research, teaching and partnerships reflect this global perspective and cultural diversity.

With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD's business education and research spans four regions. Our 162 renowned Faculty members from 40 countries inspire more than 1,300 degree participants annually in our Master in Management,  MBAGlobal Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 10,000 executives participate in INSEAD Executive Education programmes each year.

INSEAD continues to conduct cutting-edge research and innovate across all our programmes. We provide business leaders with the knowledge and awareness to operate anywhere. Our core values drive academic excellence and serve the global community as The Business School for the World.

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