INSEAD reinstates its historical Chinese name to support growth in Chinese market
Middle East, Asia, Europe
26 September 2017
INSEAD, the business school for the world, today announced the reinstatement of its Chinese name 欧洲工商管理学院 (European Institute of Business Administration). The historical name will support the school’s expansion of activities and growth in Greater China and key strategic markets in Asia.
Displayed as “INSEAD 欧洲工商管理学院”, the Chinese name encapsulates the true essence of INSEAD as a global business school with distinctive European roots.
INSEAD Dean and Professor of Economics Ilian Mihov notes, “As we expand our activities in strategic markets to increase our impact globally, it’s important that our brand name including its Chinese version recognises the school’s unique heritage. Being the only global business school in the world with campuses in three continents and a rich European legacy spanning more than half a century, we wish to acknowledge our origins while celebrating our transformation into a truly global business school. The re-adaptation of our cultural Chinese brand name pays tribute towards our success and history.”
INSEAD has seen growing engagement in Greater China, demonstrated by a strong uptake of Executive Education Programmes by Chinese executives, a significant increase in Chinese participants in both its MBA and EMBA programmes, and a strengthened alumni presence.
In 2007, only 2.6 percent of INSEAD’s MBA participants were from China. 10 years on in 2017, Chinese make up 9.4 percent of the total MBA programme enrollment, making them the second largest group of participants by nationality.
In 2016, INSEAD furthered its commitment in China by renewing its partnership with Tsinghua University School of Economics & Management (Tsinghua SEM) for the Tsinghua-INSEAD Executive MBA (TIEMBA) Programme. Established in 2006, TIEMBA’s strong performance on globally-recognised rankings highlights the achievements of our faculty and alumni as well as the success of this partnership.
INSEAD alumni in Greater China have also established stronger presence and increasing engagement with the school. In China and Hong Kong alone, INSEAD has more than 1,500 alumni who connect frequently for lifelong learning and networking opportunities. In addition, the first ever INSEAD Alumni Forum Asia, an annual flagship event for alumni, faculty, influential thinkers, business leaders and policy makers, was selected to be held in Shanghai in 2013 thanks to its robust alumni community. This year, the INSEAD Alumni Forum Asia will be held in Hong Kong in November.
To further enhance INSEAD’s presence in Greater China and beyond, the school has officially launched its WeChat account. The integrated and interactive platform will enable INSEAD to share timely institutional news, thought-leading faculty research and articles, innovative degree and executive education programmes and offerings, as well as to increase the school’s engagement with its alumni and wider community in the region.
For more information, visit insead.edu/news and follow the school’s official WeChat account at:
About INSEAD, The Business School for the World
As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching.
With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. The school’s 145 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA, Executive MBA, Executive Master in Finance, Executive Master in Consulting and Coaching for Change and PhD programmes. In addition, more than 11,000 executives participate in INSEAD's executive education programmes each year.
In addition to INSEAD's programmes on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.
INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.
Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become truly “The Business School for the World”.
INSEAD’s MBA programme is ranked #1 by the Financial Times in 2016 and 2017.
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